The following list consists of companies that are not cruelty-free. Its main source is PETA, and we’ve supplemented it with our own research. These brands engage in animal testing OR fund animal testing in some capacity, the most common example being by testing on animals where the law requires it. Also note that some of the brands listed here misleadingly label themselves as “cruelty-free”, a term that is not regulated.
Big Corporations Who Test On Animals
Most of these brands are owned by a few giant corporations: L’Oreal, Estee Lauder, Procter & Gamble, Clorox, Johnson & Johnson, S.C. Johnson, Colgate-Palmolive, Reckitt Benckiser, Church & Dwight, Unilever, and Henkel.
These companies own the majority of the brands we commonly find in most retailer stores and drugstores, and they’re making no real efforts to change their unethical policies.
There are however two exceptions, the first one being Colgate-Palmolive, which have agreed to gradually change their policy. PETA currently lists Colgate-Palmolive as “working toward regulatory changes to reduce the number of animals used for testing”. This does NOT mean the company is or will be cruelty-free in the near future! It’s only a small step in the right direction, and the company still DOES test on animals at this point.
The second exception consists of a few select brands. While in most cases, brands that are owned by companies that test on animals are not cruelty-free, L’Oreal is one of the few companies to own brands that have kept their ethical stances and have remained cruelty-free under the ownership. The same goes for Too Faced and Becca (now owned by Estee Lauder but still cruelty-free) and Tom’s of Maine (Colgate-Palmolive). All the brands mentioned on this list, however, do test on animals.
Please note that this list is not exhaustive. This list only includes companies that claimed they test on animals at some point, or sell in China; there are many other companies who remained silent about their animal testing policy.
Looking for cruelty-free brands?
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Oriflame not testing on animals
Love to keep up on cruelty free brand’s!
Hi. According Eucerin (from their official website):
Research without Animal Testing at Eucerin:
Eucerin does not use animals to test cosmetic products. This has been our policy since long before the directives regulating animal testing in cosmetics went into effect in the European Union in 2004. Convinced that using animals to test cosmetic products in order to prove that they are safe and effective is not necessary, we have worked successfully for more than 20 years with in-vitro alternatives to animal testing. Being a subsidiary of Beiersdorf, one of the well-known leading and accepted research companies around the world, we are actively advocating for the worldwide acceptance of existing animal test-free alternative methods by respective authorities. Furthermore, we strive to fill the gaps where alternative methods are not yet available, supporting those scientific efforts both in terms of personnel and financially.
I found this on the section Affiliates worldwide
https://en.wikipedia.org/wiki/Beiersdorf
Regional research centres are located in Wuhan (China) and Silao (Mexico) so the scientists are able to respond more effectively to the needs of the local markets.
It was dissapointing for me since I got a lot of NIVEA products, because of the subsidiary… and they fucking have research center in China 🙁
Sick. Why don’t we test on prisoners that are on death row. Not some innocent animal. I swear humans are the worst species on this Earth destroying it.
Is Victoria’s Secret cruelty free???
Hello, do people regard Sanex as cruelty free? I have not found them on any website including them. However, this is on their website.
“Besides safety concerns, Sanex also strives to produce Earth-friendly and animal-friendly products. To this end, absolutely no animal testing is carried out and our R&D operation partners with non-governmental organisations to ensure the use of ingredients that respect not only your skin, but also the environment.”
This seems to me that they are cruelty free?
Sanex is owned by Colgate-Palmolive.
You said Dr.Jart Tests on animals but on the U.S. site it specifically states “Dr. Jart opposes animal testing. no Dr. Jart products have been tested on animals.”
Here is the link : http://us.drjart.com/products/8
Unfortunately they test on animals where required by law.
disregard comment – Companies that do test … It was late
You’re missing Aveda – Which right on the label states tested on models not animals
Benefit does not test on animals. Says so right in the questions and answers.
I would like to ask if company TopVet tests on animals.
Thank you.
Anna
Please send me your newsletter. Keep the fight for good going!
Do you have an information on La Prairie skincare or Ouai haircare?
What about Deborah cosmetics?
Do you know of a good (cruelty free) alternative to Aquaphor?
According to La Roche-Posay they do not sell all their products in China nor do they test on animals (see their February 21st, 2017 comment on the thread linked below stating “Our US specific products (all Anthelios sunscreens) are not tested on animals. These are not sold in China.”).
https://www.facebook.com/LaRochePosayUSA/posts/275602529122237
Not sure how much credence to give that statement but thought you may want to know.
What would be some cruelty free feminine hygiene brands? Thanks!
Thanks for this, really informative, so now I know what not to use ~ it would be good to have a list of the one’s that don’t though ……. please 🙂
the girls at lush had a conversation with me about Nivea working closely with lush to go cruelty free and use natural ingredients in their products.
Excellent work.
This is a truly exhaustive list.
Thank you for your hard work and
Dedication to this extremely important cause .
I’m wondering if brands that have more than one categories, like L’oreal, also test on the other categories or only makeup? L’oreal also have skincare and hair products. I’m currently using their moisturizer/SPF and shampoo/conditioner. Thanks!
Boycott and sue them all until there are none left.
Are you talking about Demeter Fragrance Library? Because I’ve written to them and they said they dont test, they dont pay anyone to test, and the ingredient suppliers dont test on animals…
Have you looked into Rodan+Fields (skincare) or Cascades (toilet paper/paper towel)?
Please research this. This is not a black and white issue. For many US companies, the products made in the USA ARE cruelty free, but if they import from places like China, they must abide by government regulations. MANY of the companies listed in this ‘article’ have either cut back – or completely out – of importing from China and those that do have limited products so that what they import is NOT tested on animals. They have also introduced alternatives to animal testing in countries that still still require it and in many cases, the countries have listened and are using alternatives to animal testing. Check your facts before spreading stuff like this as a blanket statement. Not cool.
I’m sorry but this makes absolutely no sense.
Soul destroying to see how much stuff is tested on animals. Awful. We have not right to do that. Thank you for your post. Very helpful
Hy, could anyone recommend me a cruelty free face fluid with an spf? So far i couldnt find any..
If the company is required by law to test on animals in China, does this mean that it is only products sold in China that have been tested on animals?
W5 just released hidden video of Animal TORCHURE CHAMBERS in Quebec…It is beyond horrific!!!! They specifically breed beagles (because they are so gentle, & good natured, So it makes the abuse so much easier!!! They chemically burn the skin of large pigs and they use monkeys until they go insane…I could not watch it, they are crying and screaming 24 hrs a day…What you need to know is that the Canadian Gov’t has no laws to protect them !!
MAC had to AGREE TO TEST ON ANIMALS TO GET INTO CHINA (very recently) Pamela Anderson, just wrote a letter to the owner of MAC, to express her disgust of MAC agreeing to test on animals. Pam had been a model for MAC because they did not test on animals ..her org. is The Pamela Anderson Foundation(vs. animal testing and helps to stop abuse of Wild Animals, also she is VEGAN)