Updated: Jun 26, 2026

The following list consists of companies that are not cruelty-free. Its main source is PETA, and we’ve supplemented it with our own research. These brands engage in animal testing OR fund animal testing in some capacity, the most common example being by testing on animals where the law requires it. Also note that some of the brands listed here misleadingly label themselves as “cruelty-free”, a term that is not regulated.

Big Corporations Who Test On Animals

Most of these brands are owned by a few giant corporations: L’Oreal, Estee Lauder, Procter & Gamble, Clorox, Johnson & Johnson, S.C. Johnson, Colgate-Palmolive, Reckitt Benckiser, Church & Dwight, Unilever, and Henkel.

These companies own the majority of the brands we commonly find in most retailer stores and drugstores, and they’re making no real efforts to change their unethical policies.

There are however two exceptions, the first one being Colgate-Palmolive, which have agreed to gradually change their policy. PETA currently lists Colgate-Palmolive as “working toward regulatory changes to reduce the number of animals used for testing”. This does NOT mean the company is or will be cruelty-free in the near future! It’s only a small step in the right direction, and the company still DOES test on animals at this point.

The second exception consists of a few select brands. While in most cases, brands that are owned by companies that test on animals are not cruelty-free, L’Oreal is one of the few companies to own brands that have kept their ethical stances and have remained cruelty-free under the ownership. The same goes for Too Faced and Becca (now owned by Estee Lauder but still cruelty-free) and Tom’s of Maine (Colgate-Palmolive). All the brands mentioned on this list, however, do test on animals.

Please note that this list is not exhaustive. This list only includes companies that claimed they test on animals at some point, or sell in China; there are many other companies who remained silent about their animal testing policy.

Looking for cruelty-free brands?

For a list of cruelty-free brands, visit our list of 350+ vetted cruelty-free brands.

List of Brands That Test on Animals

Product Type

Price Range

#
3CE

Makeup

Skincare

Makeup Skincare
3M

Household

Household
A
Acqua Di Parma

Fragrance

Fragrance
Air Wick

Household

Household
Algenist

Skincare

Sunscreen

Skincare Sunscreen
Almay

Makeup

Makeup
Always

Period Products

Period Products
American Crew

Body Care

Fragrance

Skincare

Hair Care

For Men

Hair Removal

Body Care Fragrance Skincare Hair Care For Men Hair Removal
AmorePacific

Makeup

Sunscreen

For Men

Skincare

Makeup Sunscreen For Men Skincare
Amway

Body Care

Household

Supplements

Fragrance

Hair Care

Makeup

Skincare

Body Care Household Supplements Fragrance Hair Care Makeup Skincare
Anna Sui

Fragrance

Hair Care

Makeup

Nail Polish

Skincare

Fragrance Hair Care Makeup Nail Polish Skincare
Aprilskin

Skincare

Skincare
Aquafresh

Oral Care

Oral Care
Aquaphor

Body Care

Baby

Skincare

Body Care Baby Skincare
Aramis

Fragrance

Skincare

For Men

Fragrance Skincare For Men
Arm & Hammer

Body Care

Oral Care

Pet Care

Cleaning

Body Care Oral Care Pet Care Cleaning
Armani Beauty

Fragrance

For Men

Makeup

Skincare

Fragrance For Men Makeup Skincare
Atelier Cologne

Fragrance

Fragrance
Aveeno

Body Care

Sunscreen

Baby

Hair Care

Skincare

Body Care Sunscreen Baby Hair Care Skincare
Avene

Body Care

Sunscreen

Skincare

Body Care Sunscreen Skincare
Axe

Body Care

Hair Care

For Men

Deodorant

Fragrance

Body Care Hair Care For Men Deodorant Fragrance
B
Bain de Soleil

Skincare

Sunscreen

Skincare Sunscreen
Balenciaga

Fragrance

Fragrance
Banana Boat

Sunscreen

Sunscreen
Banila Co

Makeup

Skincare

Makeup Skincare
Bath & Body Works

Body Care

Fragrance

Candles

+ See Shops
Body Care Fragrance Candles
Batiste

Hair Care

Hair Care
Bed Head

Hair Care

For Men

Hair Care For Men
Belif

Skincare

Skincare
Benefit

Makeup

Skincare

Makeup Skincare
Bic

Hair Removal

Hair Removal
Bioderma

Body Care

Skincare

Sunscreen

Body Care Skincare Sunscreen
Bioeffect

Skincare

Skincare
Biologique Recherche

Body Care

Hair Care

Skincare

Body Care Hair Care Skincare
Biore

Skincare

Sunscreen

Skincare Sunscreen
Biotene

Oral Care

Oral Care
Biotherm

Body Care

Skincare

For Men

Body Care Skincare For Men
Blistex

Skincare

Skincare
Bobbi Brown

Makeup

Skincare

Makeup Skincare
Borghese

Makeup

Body Care

Skincare

Makeup Body Care Skincare
Bounce

Laundry

Laundry
Bounty

Cleaning

Cleaning
Bourjois

Makeup

Fragrance

Makeup Fragrance
Breathe Right

Oral Care

Oral Care
Burberry

Fragrance

For Men

Makeup

Fragrance For Men Makeup
BVLGARI

Fragrance

Fragrance
By Terry

Makeup

Fragrance

Skincare

Makeup Fragrance Skincare
Byredo

Fragrance

Candles

Fragrance Candles
C
Cacharel

Fragrance

Fragrance
Calgon

Body Care

Fragrance

Body Care Fragrance
Calvin Klein

Fragrance

Makeup

Fragrance Makeup
Canmake

Body Care

Fragrance

Hair Care

Makeup

Nail Polish

Sunscreen

Body Care Fragrance Hair Care Makeup Nail Polish Sunscreen
Carefree

Period Products

Period Products
Caress

Body Care

Body Care
Carolina Herrera

Fragrance

Makeup

Fragrance Makeup
Caudalie

Body Care

Sunscreen

Fake Tan

Skincare

Body Care Sunscreen Fake Tan Skincare
CeraVe

Body Care

Hair Care

Sunscreen

Skincare

Body Care Hair Care Sunscreen Skincare
Cetaphil

Body Care

Baby

Skincare

Sunscreen

+ See Shops
Body Care Baby Skincare Sunscreen
Chanel

Body Care

Nail Polish

Fragrance

Makeup

Skincare

Body Care Nail Polish Fragrance Makeup Skincare
Chapstick

Body Care

Sunscreen

Skincare

Body Care Sunscreen Skincare
Chloe

Fragrance

Fragrance
Christina Aguilera

Fragrance

Fragrance
Clairol

Hair Care

Hair Dye

Hair Care Hair Dye
Clarins

Body Care

Fake Tan

For Men

Makeup

Skincare

Sunscreen

Body Care Fake Tan For Men Makeup Skincare Sunscreen
Clarisonic

Skincare

Skincare
Cle de Peau

Makeup

Sunscreen

Skincare

Makeup Sunscreen Skincare
Clean & Clear

Skincare

Skincare
Clear

Hair Care

Hair Care
Clearasil

Skincare

Skincare
Clinique

Makeup

Skincare

Makeup Skincare
Clorox

Cleaning

Laundry

Cleaning Laundry
CND

Body Care

Skincare

Nail Polish

Body Care Skincare Nail Polish
Colgate

Oral Care

Oral Care
Comet

Cleaning

Cleaning
Coppertone

Body Care

Baby

Sunscreen

Body Care Baby Sunscreen
Coty

Body Care

Hair Care

Fragrance

Makeup

Skincare

Body Care Hair Care Fragrance Makeup Skincare
Crabtree & Evelyn

Body Care

Hair Removal

Tools & Accessories

Candles

Fragrance

Hair Care

Skincare

Body Care Hair Removal Tools & Accessories Candles Fragrance Hair Care Skincare
Crest

Oral Care

Oral Care
Curel

Body Care

Skincare

Body Care Skincare
D
D’Alba

Body Care

For Men

Fragrance

Hair Care

Makeup

Skincare

Sunscreen

+ See Shops
Body Care For Men Fragrance Hair Care Makeup Skincare Sunscreen
Davidoff

Fragrance

For Men

Fragrance For Men
Dawn

Cleaning

Cleaning
Decléor

Body Care

Skincare

Sunscreen

Body Care Skincare Sunscreen
Degree

Body Care

Deodorant

Body Care Deodorant
Demeter

Body Care

Fragrance

Candles

Body Care Fragrance Candles
DHC

Body Care

Hair Care

Makeup

Skincare

Body Care Hair Care Makeup Skincare
Diesel

Fragrance

Fragrance
Differin

Skincare

Skincare
Dior

Fragrance

Makeup

Skincare

Fragrance Makeup Skincare
Dolce & Gabbana

Fragrance

Skincare

For Men

Makeup

Fragrance Skincare For Men Makeup
Donna Karan

Fragrance

Fragrance
Downy

Laundry

Laundry
Dr. Althea

Makeup

Skincare

Sunscreen

Makeup Skincare Sunscreen
Dr. Brandt

Body Care

Skincare

Sunscreen

Body Care Skincare Sunscreen

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The more people go cruelty-free, the sooner we can end animal testing. Thank you for sharing.

+ Show Comments (756) - Hide Comments (756)
  • Eileen says:

    Thank you for this list ? I’ve been using Philosophy products because I believed she was told by them that they were cruelty free ????????could you please exsplain in more detail?

  • Sheryl White says:

    Hi, I was wondering if aldi lacura products are cf and also I’m looking for a cf reasonably priced sunscreen,

    Thanks ????????

    • Bhindi says:

      Hi Sheryl. NONE of Aldi’s products are tested on animals at any stage. That goes for hygiene, beauty, babycare and laundry products. That’s why I stock up when I can as I don’t live near a branch. Their products win accolades year on year up against overpriced, famous brands, so if Aldi can do it, why can’t they? Disgusting and heartwrenching. Asda’s own brands are also cruelty free. Keep reading labels and google before you buy ????

  • Rhonda Ladson says:

    I never thought of looking for toothpaste and feminine hygiene items on the cruelty free list. Everytime I read your emails, I am sickened by this. Money, money is what drives these companies. How can you be so cruel to an animal who can’t defend itself. My hope is they bite the bastard’s.

  • THANK YOU A LOT FOR THIS LIST

  • Cherry moore says:

    I can’t believe so many products still being tested on animals

  • Linda Gladstone says:

    After viewing your list of companies that test on animals, I was shocked to find my loyalty to Lysol & other brands I believed were cruelty-free, were NOT! THANK YOU so much for this list, and for ALL of you research and efforts for our cherished animal kingdom who do not have a voice to these injustices by us humans!!

  • Sharine Mizrahi says:

    Thank you so much for this list and the work that you do.

  • Min Gould says:

    God so many awful I guess it’s because they sell to main land China I wonder if they would like to be tested on !!!!

  • Sue says:

    Please add Miller Harris to your list (niche perfumes) which boast of being ‘ethical’ but allow others to test on animals if ‘ required by law’.

  • Dana Hawkins says:

    Hi, I shop with QVC UK and I have just called them to ask if a brand they sell named Australian Bodycare test on animals. They have just told me that NONE of their brands test on animals. However they have just started selling Estee Lauder so I dont understand how this can be true. Is there anyway you can find out for me if QVC UK sells Brands that DO or DO NOT test on animals please? Many thanks. Dana

    • YWood says:

      Hi so glad you’ve asked this question. I have been trying to delve into the beauty brands sold on QVCuk as I also buy from them and am getting very mixed messages. Can I add my plea for cf Kitty to look into it.

  • quirsa says:

    Good morning. As far as I can see on PETA List, wet n wild do not test on animals. Check it if you please 😉

  • Nicki says:

    Cerave does not test on animals. I don’t know where you get your information from, but they do not. Please DO NOT send me anything.

  • Annoyed at your retail ads says:

    Can’t ever read the list or search bc of your annoying pop up ads trying to sale products that DO test animals!!!!

    Either be a commercial website or info site but choose one!!!!!

  • Pebbles the Funny Bunny says:

    I heard Dove and St. Ives was certified to be cruelty free earlier this year. Is it not cruelty free Or did you include them in the list because they are sold in China?

  • Francine says:

    Thank you for doing this work. It is incredibly helpful. I have been trying to find out about a brand Oligo. It seems their hair care products are cruelty free but I’m not sure about the color line. Wondered if you knew of them ?
    Again thank you so much!!?

  • Francesca Smith says:

    Wet n wild don’t test on animals tho?

  • Maegha says:

    Hi Suzi, could you please tell us whether Surface brand is cruelty-free? The reason I ask is because I have curly hair and it can be hard to find salons that specialize in curly hair care and products. Surface is one of the hair care brands that salons in my area use and this particular salon is a lot cheaper than the ones I’ve found that use DevaCurl, so I just wanted to confirm. The brand does claim to be completely vegan. Thanks so much for creating this site and all your wonderful resources!

    – A fellow animal lover and vegan

    • Vicky says:

      Hi Maegha,

      I don’t know if you’ll see this, but a really good product for curly hair is Curl Keeper by Jonathan Torch and it’s vegan. I’ve been using it for years on my curly hair and it’s amazing. I would highly recommend it!

  • Natsumi says:

    I purposely purchase product tested on animals
    Your don’t support is my do support!

    I blacklist the leaping bunny symbol and thanks for pointing out who I need to avoid.

    I also love fur coats and killing animals for profit

  • Iro says:

    Crueltyfreeintl has announced on Instagram that Estee Lauder companies are now cruelty free! ✌️✌️

  • bobbie sheets says:

    I’m very disappointed to find out that I have indeed been using and have given my money to some cruel companies. I WON’T make that mistake again! Thank you so much for this comprehensive list! Very helpful. It just blows my mind that this world is so crappy that ppl will actually torture animals for money. But that is not nearly as hard to believe as the ppl who will give these companies without a care. Some out of ignorance, I know. I was one of them. But now that I know….. it just gives me this awful feeling I can’t explain to think about what might actually go on. All in the name of “beauty”. All in the name of “business” and the almighty dollar. Very sad. smh

  • Anne says:

    Thank you very much for this very systematic article. I am astonished to find that many of these products are sold in Danish supermarkets taking into consideration that products tested on animals are forbidden in Europe. People generally think that products such as Sanex, Zendium and Yves Rocher are owned by environmentally responsible people and are not aware that many of these sell to China or have other brands tested on animals. I would really like to see all of these brands taken down from the shelves in the supermarket.

  • Zizi says:

    From my point of research L‘occitane and Nivea do not test on animals at any production stages.

  • Melissa says:

    Hello
    What about Sally Hansen pelase ? it was known as non cruelty free but I can’t see it in the list anymore

    thank you

  • Thanks for the list! ☺

  • Fabi says:

    Hi i am Fabi and i like it to kill and animals

  • Melissa says:

    thank you, I regularly check your lists . Sally was known as Not cruelty free but I can’t see it in the list anymore ?

  • Lydia says:

    Now that Estee Lauder, which does animal testing, bought The Ordinary skincare company, will The Ordinary remain cruelty free?

  • Megan says:

    Dove now has a PETA cruelty free badge.

  • Andreea Gray says:

    Hi! thank you so much for putting together this list! I’ve been cruelty free for just a bit under 1.5 yrs and while it took a little to navigate and find my CF alternatives, there are indeed plenty that are even cheaper than the brands that test on animals and better!

    I was wondering if The White Company is CF (on their website it says they don’t test, nor their suppliers. But nothing about 3rd parties… ) – Just got some products as a present and while I rather go ” when in doubt don’t use” , my husband seems keen to use it (still working on converting him, one toothpaste at a time!)
    Thanks!

  • Amanda says:

    It sucks that so many huge corporations test on animals! But I was under the impression that Bath and Body Works was cruelty-free. At least on their products (lotions and body washes anyway) it says they don’t test on animals. Could you clear this up for me? Thanks!

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