Updated: Jun 26, 2026

The following list consists of companies that are not cruelty-free. Its main source is PETA, and we’ve supplemented it with our own research. These brands engage in animal testing OR fund animal testing in some capacity, the most common example being by testing on animals where the law requires it. Also note that some of the brands listed here misleadingly label themselves as “cruelty-free”, a term that is not regulated.

Big Corporations Who Test On Animals

Most of these brands are owned by a few giant corporations: L’Oreal, Estee Lauder, Procter & Gamble, Clorox, Johnson & Johnson, S.C. Johnson, Colgate-Palmolive, Reckitt Benckiser, Church & Dwight, Unilever, and Henkel.

These companies own the majority of the brands we commonly find in most retailer stores and drugstores, and they’re making no real efforts to change their unethical policies.

There are however two exceptions, the first one being Colgate-Palmolive, which have agreed to gradually change their policy. PETA currently lists Colgate-Palmolive as “working toward regulatory changes to reduce the number of animals used for testing”. This does NOT mean the company is or will be cruelty-free in the near future! It’s only a small step in the right direction, and the company still DOES test on animals at this point.

The second exception consists of a few select brands. While in most cases, brands that are owned by companies that test on animals are not cruelty-free, L’Oreal is one of the few companies to own brands that have kept their ethical stances and have remained cruelty-free under the ownership. The same goes for Too Faced and Becca (now owned by Estee Lauder but still cruelty-free) and Tom’s of Maine (Colgate-Palmolive). All the brands mentioned on this list, however, do test on animals.

Please note that this list is not exhaustive. This list only includes companies that claimed they test on animals at some point, or sell in China; there are many other companies who remained silent about their animal testing policy.

Looking for cruelty-free brands?

For a list of cruelty-free brands, visit our list of 350+ vetted cruelty-free brands.

List of Brands That Test on Animals

Product Type

Price Range

#
3CE

Makeup

Skincare

Makeup Skincare
3M

Household

Household
A
Acqua Di Parma

Fragrance

Fragrance
Air Wick

Household

Household
Algenist

Skincare

Sunscreen

Skincare Sunscreen
Almay

Makeup

Makeup
Always

Period Products

Period Products
American Crew

Body Care

Fragrance

Skincare

Hair Care

For Men

Hair Removal

Body Care Fragrance Skincare Hair Care For Men Hair Removal
AmorePacific

Makeup

Sunscreen

For Men

Skincare

Makeup Sunscreen For Men Skincare
Amway

Body Care

Household

Supplements

Fragrance

Hair Care

Makeup

Skincare

Body Care Household Supplements Fragrance Hair Care Makeup Skincare
Anna Sui

Fragrance

Hair Care

Makeup

Nail Polish

Skincare

Fragrance Hair Care Makeup Nail Polish Skincare
Aprilskin

Skincare

Skincare
Aquafresh

Oral Care

Oral Care
Aquaphor

Body Care

Baby

Skincare

Body Care Baby Skincare
Aramis

Fragrance

Skincare

For Men

Fragrance Skincare For Men
Arm & Hammer

Body Care

Oral Care

Pet Care

Cleaning

Body Care Oral Care Pet Care Cleaning
Armani Beauty

Fragrance

For Men

Makeup

Skincare

Fragrance For Men Makeup Skincare
Atelier Cologne

Fragrance

Fragrance
Aveeno

Body Care

Sunscreen

Baby

Hair Care

Skincare

Body Care Sunscreen Baby Hair Care Skincare
Avene

Body Care

Sunscreen

Skincare

Body Care Sunscreen Skincare
Axe

Body Care

Hair Care

For Men

Deodorant

Fragrance

Body Care Hair Care For Men Deodorant Fragrance
B
Bain de Soleil

Skincare

Sunscreen

Skincare Sunscreen
Balenciaga

Fragrance

Fragrance
Banana Boat

Sunscreen

Sunscreen
Banila Co

Makeup

Skincare

Makeup Skincare
Bath & Body Works

Body Care

Fragrance

Candles

+ See Shops
Body Care Fragrance Candles
Batiste

Hair Care

Hair Care
Bed Head

Hair Care

For Men

Hair Care For Men
Belif

Skincare

Skincare
Benefit

Makeup

Skincare

Makeup Skincare
Bic

Hair Removal

Hair Removal
Bioderma

Body Care

Skincare

Sunscreen

Body Care Skincare Sunscreen
Bioeffect

Skincare

Skincare
Biologique Recherche

Body Care

Hair Care

Skincare

Body Care Hair Care Skincare
Biore

Skincare

Sunscreen

Skincare Sunscreen
Biotene

Oral Care

Oral Care
Biotherm

Body Care

Skincare

For Men

Body Care Skincare For Men
Blistex

Skincare

Skincare
Bobbi Brown

Makeup

Skincare

Makeup Skincare
Borghese

Makeup

Body Care

Skincare

Makeup Body Care Skincare
Bounce

Laundry

Laundry
Bounty

Cleaning

Cleaning
Bourjois

Makeup

Fragrance

Makeup Fragrance
Breathe Right

Oral Care

Oral Care
Burberry

Fragrance

For Men

Makeup

Fragrance For Men Makeup
BVLGARI

Fragrance

Fragrance
By Terry

Makeup

Fragrance

Skincare

Makeup Fragrance Skincare
Byredo

Fragrance

Candles

Fragrance Candles
C
Cacharel

Fragrance

Fragrance
Calgon

Body Care

Fragrance

Body Care Fragrance
Calvin Klein

Fragrance

Makeup

Fragrance Makeup
Canmake

Body Care

Fragrance

Hair Care

Makeup

Nail Polish

Sunscreen

Body Care Fragrance Hair Care Makeup Nail Polish Sunscreen
Carefree

Period Products

Period Products
Caress

Body Care

Body Care
Carolina Herrera

Fragrance

Makeup

Fragrance Makeup
Caudalie

Body Care

Sunscreen

Fake Tan

Skincare

Body Care Sunscreen Fake Tan Skincare
CeraVe

Body Care

Hair Care

Sunscreen

Skincare

Body Care Hair Care Sunscreen Skincare
Cetaphil

Body Care

Baby

Skincare

Sunscreen

+ See Shops
Body Care Baby Skincare Sunscreen
Chanel

Body Care

Nail Polish

Fragrance

Makeup

Skincare

Body Care Nail Polish Fragrance Makeup Skincare
Chapstick

Body Care

Sunscreen

Skincare

Body Care Sunscreen Skincare
Chloe

Fragrance

Fragrance
Christina Aguilera

Fragrance

Fragrance
Clairol

Hair Care

Hair Dye

Hair Care Hair Dye
Clarins

Body Care

Fake Tan

For Men

Makeup

Skincare

Sunscreen

Body Care Fake Tan For Men Makeup Skincare Sunscreen
Clarisonic

Skincare

Skincare
Cle de Peau

Makeup

Sunscreen

Skincare

Makeup Sunscreen Skincare
Clean & Clear

Skincare

Skincare
Clear

Hair Care

Hair Care
Clearasil

Skincare

Skincare
Clinique

Makeup

Skincare

Makeup Skincare
Clorox

Cleaning

Laundry

Cleaning Laundry
CND

Body Care

Skincare

Nail Polish

Body Care Skincare Nail Polish
Colgate

Oral Care

Oral Care
Comet

Cleaning

Cleaning
Coppertone

Body Care

Baby

Sunscreen

Body Care Baby Sunscreen
Coty

Body Care

Hair Care

Fragrance

Makeup

Skincare

Body Care Hair Care Fragrance Makeup Skincare
Crabtree & Evelyn

Body Care

Hair Removal

Tools & Accessories

Candles

Fragrance

Hair Care

Skincare

Body Care Hair Removal Tools & Accessories Candles Fragrance Hair Care Skincare
Crest

Oral Care

Oral Care
Curel

Body Care

Skincare

Body Care Skincare
D
D’Alba

Body Care

For Men

Fragrance

Hair Care

Makeup

Skincare

Sunscreen

+ See Shops
Body Care For Men Fragrance Hair Care Makeup Skincare Sunscreen
Davidoff

Fragrance

For Men

Fragrance For Men
Dawn

Cleaning

Cleaning
Decléor

Body Care

Skincare

Sunscreen

Body Care Skincare Sunscreen
Degree

Body Care

Deodorant

Body Care Deodorant
Demeter

Body Care

Fragrance

Candles

Body Care Fragrance Candles
DHC

Body Care

Hair Care

Makeup

Skincare

Body Care Hair Care Makeup Skincare
Diesel

Fragrance

Fragrance
Differin

Skincare

Skincare
Dior

Fragrance

Makeup

Skincare

Fragrance Makeup Skincare
Dolce & Gabbana

Fragrance

Skincare

For Men

Makeup

Fragrance Skincare For Men Makeup
Donna Karan

Fragrance

Fragrance
Downy

Laundry

Laundry
Dr. Althea

Makeup

Skincare

Sunscreen

Makeup Skincare Sunscreen
Dr. Brandt

Body Care

Skincare

Sunscreen

Body Care Skincare Sunscreen

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The more people go cruelty-free, the sooner we can end animal testing. Thank you for sharing.

+ Show Comments (756) - Hide Comments (756)
  • V Shepp says:

    Can you please tell me if Sesderma, manufactured in Spain, tests on animals?

  • Ailu H says:

    What is going on with dove now?

  • Jill K says:

    I can’t find if this eyeliner on Amazon is cruelty free or not. Does anyone know? :

    2 in 1 Black and Brown Gel Eyeliner Set Water Proof Smudge Proof, Last for All Day Long, Work Great with Eyebrow, 2 Pieces Eye Makeup Brushes Included
    by UCANBE

  • Melissa Pötgens says:

    Do you have any source material as to how you found out that certain companies are guilty of animal testing? Oriflame for example, is one of the founding companies that hasn’t done animal testing since 1967, as THEY claim. So seeing them on this list, makes me really curious to read any source material that says otherwise? I’ve been using Oriflame for years because of the fact that they claim they don’t test on animals, so if that’s a lie, I’d really love to read articles in which this comes forward. So if you have any source material on this, I’d be very grateful!

  • Oprah says:

    You said that Loreal has started hollowing the ethical path. But then why is it still in the list of companies that do animal testing (is it because of its policies for China only)

  • Laura Vick says:

    On the bottle of body wash I got from Bath and Body works it states “We do not test on animals” is this not true???

  • Emma Leiah says:

    I actually reached out to Bath and body works and they said they have never tested any of there products on animals and they have always been cruelty free in that regard, although they can’t guarantee that all there products are “vegan” based on ingredients differing from product to product. However they are cruelty free and even mentioned that the labels on there products even mention that they never test on animals as well.

    Not sure where you’re getting your information from as it seems all scattered. So i’m just going to assume you’re an uncredible blogger and skewing your facts to get more clicks on your page.

    It sucks because some of us genuinely want to know which brands are cruelty free and not, don’t make up nonsense and misguide people.

    • Suzana Rose says:

      Did you ask them if they test on animals where required by law or allow third-parties to test on their behalf? This is their policy: “Bath & Body Works policy prohibits the testing of our branded products, formulations and ingredients on animals except in rare cases when required by government regulations. Through our involvement in the Institute for In Vitro Sciences, we are supporting research to develop alternative non-animal methods which we believe will ultimately result in the elimination of animal testing worldwide.”

      Translation: not cruelty-free. Victoria’s Secret is in the same boat and owned by the same parent company, and they’re on PETA’s list of companies who test on animals.

  • Sarah M Hall says:

    I struggled w switching our bathrooms air frshners, due to roommates. I’m going try homemade with essential oils but they liked it.

  • Karen Wilson says:

    Hi are m.assam cruelty free?

  • Nat says:

    I posted on Lancome Facebook page and they responded:
    Lancôme, a brand of L’Oreal, does not test any of its products or ingredients on animals and has been at the forefront of alternative methods for over 30 yrs. For more information, please click here:
    https://www.loreal.com/sustainability/l'or%C3%A9al-answers/the-question-of-animal-testing?sf199031585=1

    Can I trust it?

  • Karly says:

    Hi there I am currently doing a college essay paper on stopping animal testing and so it would be really helpful if you could let me know where your sources are coming from. I’ve looked on some of these product’s websites but they don’t just come out and say they test on animals, so I was hoping you could tell me where you are getting your information from or refer me to someone.Thanks so much.

  • Stephanie Leonardo says:

    Is it true that BBW n caudalie tested on animals? Cause their claims “not tested on animal” on the label

  • kaneshia says:

    wait, you state L’oreal in the list? Then why did you say that L’oreal is one of the few who DID NOT test on animals.

  • Ting says:

    So the brand syoss, which is under the parent company Schwarzkopf & Henkel, is not cruelty free?

  • Shirley says:

    Fresh is listed on here, but on they deny animal testing in their FAQ in their website. Does anyone know anything about this?

  • Nadia Cufos says:

    Hi
    You havw origins in your list but I just checked the website and says they do not test in animals!
    Is that cause the mother beand is not cruelty free?
    Thanks

  • Meisha Ross says:

    Does anyone know if the hair care brand Creme of Nature is cruelty free or not? I cannot find it anywhere!

  • Raminta says:

    Dear Suzana, thank you for this list! I was sad though to find out that Biotherm is not cruelty-free…I was assured when I was buying their body lotion in Denmark that they do not test on animals but your information contradicts to that. Their body lotion was super good for my sensitive and prone to allergies and rashes skin… How do you make sure that Biotherm tests on animals? I would appreciate your answer!

  • CarolCats says:

    DOES THYMES TEST ON ANIMALS?

    “We at Thymes do not test products on animals. We guarantee the safety of our products by using ingredients that have been used reliably for many years, along with effective amounts of preservatives common in cosmetics. These preservatives are non-toxic and non-irritating, helping to safeguard the quality of the products you buy.” I will not purchase Thymes bath products since this company does not provide any CF information on their suppliers.

  • Sasha says:

    Does anyone know about sas & Company (who make Storm Flower perfume, by Cheryl Cole)? I did email them to ask if they test on animals but no response yet

  • Jess says:

    Is OGX cruelty-free again? I don’t see it on either list

  • Beatriz says:

    I thought Yves Rocher didn’t test on animals…? Or is it because they sell in China?

  • Dasa says:

    I’m so mad at Avon! As I never went deeply into the subject, I always thought the company is cruelty free as there is a note that they do not test on anmimals, but that is not the same as cruelty free. Another thing, they provided a notice that they need to test their products in order to enter into the China market. These companies should vanish for misleading their customers.

  • Iggie says:

    Could you please confirm about Eucerin? I used use their products before I went cruelty free and was double checking now, just because they have some pretty unique products that used to work for me really well. Their website states that they are cruelty free and describes some of their research methods, but makes no mention of ingredients or disclaimer “unless required by law”? I am struggling to find out more info.
    Thank you for your work, it is massively helpful!

  • Donnie says:

    I have a question actually. I am totally 100% on board with cruelty free and I am trying to be more conscious of what I am supporting as far as my products go. However, how can pet food NOT be animal tested? I mean I know I personally would like my cat food to be cat-approved because that’s the only thing that makes sense. Also, how are diapers and tampons tested on animals? Some of these things on this list don’t have chemicals at all. So how does that work? Thanks in advance.

  • Nikole says:

    Does Weleda test on animals? Their website says no (vaguely), but other websites say they sell in China, but it doesn’t have to be tested. That seems like it isn’t cruelty-free. Am I wrong?

  • Jennifer says:

    Thank you very much for providing this information. Now that I am aware I will no longer be purchasing makeup from these brands!

  • Sage says:

    Why is PET food that’s tested on animals bad?

  • Anaïs says:

    Thank you for that post ! It means a lot

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