Updated: Jun 26, 2026

The following list consists of companies that are not cruelty-free. Its main source is PETA, and we’ve supplemented it with our own research. These brands engage in animal testing OR fund animal testing in some capacity, the most common example being by testing on animals where the law requires it. Also note that some of the brands listed here misleadingly label themselves as “cruelty-free”, a term that is not regulated.

Big Corporations Who Test On Animals

Most of these brands are owned by a few giant corporations: L’Oreal, Estee Lauder, Procter & Gamble, Clorox, Johnson & Johnson, S.C. Johnson, Colgate-Palmolive, Reckitt Benckiser, Church & Dwight, Unilever, and Henkel.

These companies own the majority of the brands we commonly find in most retailer stores and drugstores, and they’re making no real efforts to change their unethical policies.

There are however two exceptions, the first one being Colgate-Palmolive, which have agreed to gradually change their policy. PETA currently lists Colgate-Palmolive as “working toward regulatory changes to reduce the number of animals used for testing”. This does NOT mean the company is or will be cruelty-free in the near future! It’s only a small step in the right direction, and the company still DOES test on animals at this point.

The second exception consists of a few select brands. While in most cases, brands that are owned by companies that test on animals are not cruelty-free, L’Oreal is one of the few companies to own brands that have kept their ethical stances and have remained cruelty-free under the ownership. The same goes for Too Faced and Becca (now owned by Estee Lauder but still cruelty-free) and Tom’s of Maine (Colgate-Palmolive). All the brands mentioned on this list, however, do test on animals.

Please note that this list is not exhaustive. This list only includes companies that claimed they test on animals at some point, or sell in China; there are many other companies who remained silent about their animal testing policy.

Looking for cruelty-free brands?

For a list of cruelty-free brands, visit our list of 350+ vetted cruelty-free brands.

List of Brands That Test on Animals

Product Type

Price Range

A
American Crew

Body Care

Fragrance

Skincare

Hair Care

For Men

Hair Removal

Body Care Fragrance Skincare Hair Care For Men Hair Removal
AmorePacific

Makeup

Sunscreen

For Men

Skincare

Makeup Sunscreen For Men Skincare
Aramis

Fragrance

Skincare

For Men

Fragrance Skincare For Men
Armani Beauty

Fragrance

For Men

Makeup

Skincare

Fragrance For Men Makeup Skincare
Axe

Body Care

Hair Care

For Men

Deodorant

Fragrance

Body Care Hair Care For Men Deodorant Fragrance
B
Bed Head

Hair Care

For Men

Hair Care For Men
Biotherm

Body Care

Skincare

For Men

Body Care Skincare For Men
Burberry

Fragrance

For Men

Makeup

Fragrance For Men Makeup
C
Clarins

Body Care

Fake Tan

For Men

Makeup

Skincare

Sunscreen

Body Care Fake Tan For Men Makeup Skincare Sunscreen
D
D’Alba

Body Care

For Men

Fragrance

Hair Care

Makeup

Skincare

Sunscreen

+ See Shops
Body Care For Men Fragrance Hair Care Makeup Skincare Sunscreen
Davidoff

Fragrance

For Men

Fragrance For Men
Dolce & Gabbana

Fragrance

Skincare

For Men

Makeup

Fragrance Skincare For Men Makeup
Dunhill

Fragrance

For Men

Fragrance For Men
E
Elemis

Body Care

For Men

Skincare

Body Care For Men Skincare
G
Gillette

For Men

Hair Removal

For Men Hair Removal
Giorgio Armani

Fragrance

For Men

Makeup

Skincare

Fragrance For Men Makeup Skincare
H
Himalaya

For Men

Baby

Household

Body Care

Hair Care

Oral Care

Skincare

+ See Shops
For Men Baby Household Body Care Hair Care Oral Care Skincare
Hugo Boss

Fragrance

For Men

Fragrance For Men
I
Issey Miyake

Fragrance

For Men

Fragrance For Men
J
John Varvatos

For Men

For Men
K
Kiehl’s

Body Care

For Men

Hair Care

Skincare

Body Care For Men Hair Care Skincare
L
Lab Series For Men

Body Care

Sunscreen

For Men

Hair Care

Hair Removal

Skincare

Body Care Sunscreen For Men Hair Care Hair Removal Skincare
Lanvin

Fragrance

For Men

Fragrance For Men
Lubriderm

Body Care

Sunscreen

For Men

Skincare

Body Care Sunscreen For Men Skincare
M
Mamonde

Body Care

For Men

Makeup

Skincare

Sunscreen

Body Care For Men Makeup Skincare Sunscreen
Miller Harris

Body Care

Fragrance

For Men

Candles

Body Care Fragrance For Men Candles
Missha

Makeup

Body Care

Skincare

Hair Care

Sunscreen

Nail Polish

For Men

Makeup Body Care Skincare Hair Care Sunscreen Nail Polish For Men
Muji

Makeup

Body Care

Fragrance

Skincare

Hair Care

Sunscreen

For Men

Household

Candles

Supplements

Makeup Body Care Fragrance Skincare Hair Care Sunscreen For Men Household Candles Supplements
N
Nivea

Body Care

Sunscreen

Deodorant

For Men

Hair Care

Skincare

Body Care Sunscreen Deodorant For Men Hair Care Skincare
Nuxe

Body Care

Hair Care

For Men

Deodorant

Skincare

Body Care Hair Care For Men Deodorant Skincare
O
Old Spice

Body Care

Deodorant

For Men

Body Care Deodorant For Men
P
Palmer’s

Body Care

Hair Care

For Men

Baby

Fake Tan

Skincare

Body Care Hair Care For Men Baby Fake Tan Skincare
R
Revlon

Makeup

Hair Dye

Nail Polish

For Men

Tools & Accessories

Makeup Hair Dye Nail Polish For Men Tools & Accessories
Rogaine

For Men

Hair Care

For Men Hair Care
S
Schick

For Men

Hair Removal

For Men Hair Removal
Shiseido

Makeup

For Men

Skincare

Sunscreen

Makeup For Men Skincare Sunscreen
SoftSheen-Carson

Hair Care

For Men

Hair Dye

Hair Removal

Hair Care For Men Hair Dye Hair Removal
Sulwhasoo

Sunscreen

For Men

Makeup

Skincare

Sunscreen For Men Makeup Skincare
V
Viktor & Rolf

Fragrance

For Men

Fragrance For Men

Share this post

The more people go cruelty-free, the sooner we can end animal testing. Thank you for sharing.

+ Show Comments (756) - Hide Comments (756)

Leave a Reply

Your email address will not be published. Required fields are marked *