Updated: Jun 26, 2026

The following list consists of companies that are not cruelty-free. Its main source is PETA, and we’ve supplemented it with our own research. These brands engage in animal testing OR fund animal testing in some capacity, the most common example being by testing on animals where the law requires it. Also note that some of the brands listed here misleadingly label themselves as “cruelty-free”, a term that is not regulated.

Big Corporations Who Test On Animals

Most of these brands are owned by a few giant corporations: L’Oreal, Estee Lauder, Procter & Gamble, Clorox, Johnson & Johnson, S.C. Johnson, Colgate-Palmolive, Reckitt Benckiser, Church & Dwight, Unilever, and Henkel.

These companies own the majority of the brands we commonly find in most retailer stores and drugstores, and they’re making no real efforts to change their unethical policies.

There are however two exceptions, the first one being Colgate-Palmolive, which have agreed to gradually change their policy. PETA currently lists Colgate-Palmolive as “working toward regulatory changes to reduce the number of animals used for testing”. This does NOT mean the company is or will be cruelty-free in the near future! It’s only a small step in the right direction, and the company still DOES test on animals at this point.

The second exception consists of a few select brands. While in most cases, brands that are owned by companies that test on animals are not cruelty-free, L’Oreal is one of the few companies to own brands that have kept their ethical stances and have remained cruelty-free under the ownership. The same goes for Too Faced and Becca (now owned by Estee Lauder but still cruelty-free) and Tom’s of Maine (Colgate-Palmolive). All the brands mentioned on this list, however, do test on animals.

Please note that this list is not exhaustive. This list only includes companies that claimed they test on animals at some point, or sell in China; there are many other companies who remained silent about their animal testing policy.

Looking for cruelty-free brands?

For a list of cruelty-free brands, visit our list of 350+ vetted cruelty-free brands.

List of Brands That Test on Animals

Product Type

Price Range

#
3CE

Makeup

Skincare

Makeup Skincare
3M

Household

Household
A
Acqua Di Parma

Fragrance

Fragrance
Air Wick

Household

Household
Algenist

Skincare

Sunscreen

Skincare Sunscreen
Almay

Makeup

Makeup
Always

Period Products

Period Products
American Crew

Body Care

Fragrance

Skincare

Hair Care

For Men

Hair Removal

Body Care Fragrance Skincare Hair Care For Men Hair Removal
AmorePacific

Makeup

Sunscreen

For Men

Skincare

Makeup Sunscreen For Men Skincare
Amway

Body Care

Household

Supplements

Fragrance

Hair Care

Makeup

Skincare

Body Care Household Supplements Fragrance Hair Care Makeup Skincare
Anna Sui

Fragrance

Hair Care

Makeup

Nail Polish

Skincare

Fragrance Hair Care Makeup Nail Polish Skincare
Aprilskin

Skincare

Skincare
Aquafresh

Oral Care

Oral Care
Aquaphor

Body Care

Baby

Skincare

Body Care Baby Skincare
Aramis

Fragrance

Skincare

For Men

Fragrance Skincare For Men
Arm & Hammer

Body Care

Oral Care

Pet Care

Cleaning

Body Care Oral Care Pet Care Cleaning
Armani Beauty

Fragrance

For Men

Makeup

Skincare

Fragrance For Men Makeup Skincare
Atelier Cologne

Fragrance

Fragrance
Aveeno

Body Care

Sunscreen

Baby

Hair Care

Skincare

Body Care Sunscreen Baby Hair Care Skincare
Avene

Body Care

Sunscreen

Skincare

Body Care Sunscreen Skincare
Axe

Body Care

Hair Care

For Men

Deodorant

Fragrance

Body Care Hair Care For Men Deodorant Fragrance
B
Bain de Soleil

Skincare

Sunscreen

Skincare Sunscreen
Balenciaga

Fragrance

Fragrance
Banana Boat

Sunscreen

Sunscreen
Banila Co

Makeup

Skincare

Makeup Skincare
Bath & Body Works

Body Care

Fragrance

Candles

+ See Shops
Body Care Fragrance Candles
Batiste

Hair Care

Hair Care
Bed Head

Hair Care

For Men

Hair Care For Men
Belif

Skincare

Skincare
Benefit

Makeup

Skincare

Makeup Skincare
Bic

Hair Removal

Hair Removal
Bioderma

Body Care

Skincare

Sunscreen

Body Care Skincare Sunscreen
Bioeffect

Skincare

Skincare
Biologique Recherche

Body Care

Hair Care

Skincare

Body Care Hair Care Skincare
Biore

Skincare

Sunscreen

Skincare Sunscreen
Biotene

Oral Care

Oral Care
Biotherm

Body Care

Skincare

For Men

Body Care Skincare For Men
Blistex

Skincare

Skincare
Bobbi Brown

Makeup

Skincare

Makeup Skincare
Borghese

Makeup

Body Care

Skincare

Makeup Body Care Skincare
Bounce

Laundry

Laundry
Bounty

Cleaning

Cleaning
Bourjois

Makeup

Fragrance

Makeup Fragrance
Breathe Right

Oral Care

Oral Care
Burberry

Fragrance

For Men

Makeup

Fragrance For Men Makeup
BVLGARI

Fragrance

Fragrance
By Terry

Makeup

Fragrance

Skincare

Makeup Fragrance Skincare
Byredo

Fragrance

Candles

Fragrance Candles
C
Cacharel

Fragrance

Fragrance
Calgon

Body Care

Fragrance

Body Care Fragrance
Calvin Klein

Fragrance

Makeup

Fragrance Makeup
Canmake

Body Care

Fragrance

Hair Care

Makeup

Nail Polish

Sunscreen

Body Care Fragrance Hair Care Makeup Nail Polish Sunscreen
Carefree

Period Products

Period Products
Caress

Body Care

Body Care
Carolina Herrera

Fragrance

Makeup

Fragrance Makeup
Caudalie

Body Care

Sunscreen

Fake Tan

Skincare

Body Care Sunscreen Fake Tan Skincare
CeraVe

Body Care

Hair Care

Sunscreen

Skincare

Body Care Hair Care Sunscreen Skincare
Cetaphil

Body Care

Baby

Skincare

Sunscreen

+ See Shops
Body Care Baby Skincare Sunscreen
Chanel

Body Care

Nail Polish

Fragrance

Makeup

Skincare

Body Care Nail Polish Fragrance Makeup Skincare
Chapstick

Body Care

Sunscreen

Skincare

Body Care Sunscreen Skincare
Chloe

Fragrance

Fragrance
Christina Aguilera

Fragrance

Fragrance
Clairol

Hair Care

Hair Dye

Hair Care Hair Dye
Clarins

Body Care

Fake Tan

For Men

Makeup

Skincare

Sunscreen

Body Care Fake Tan For Men Makeup Skincare Sunscreen
Clarisonic

Skincare

Skincare
Cle de Peau

Makeup

Sunscreen

Skincare

Makeup Sunscreen Skincare
Clean & Clear

Skincare

Skincare
Clear

Hair Care

Hair Care
Clearasil

Skincare

Skincare
Clinique

Makeup

Skincare

Makeup Skincare
Clorox

Cleaning

Laundry

Cleaning Laundry
CND

Body Care

Skincare

Nail Polish

Body Care Skincare Nail Polish
Colgate

Oral Care

Oral Care
Comet

Cleaning

Cleaning
Coppertone

Body Care

Baby

Sunscreen

Body Care Baby Sunscreen
Coty

Body Care

Hair Care

Fragrance

Makeup

Skincare

Body Care Hair Care Fragrance Makeup Skincare
Crabtree & Evelyn

Body Care

Hair Removal

Tools & Accessories

Candles

Fragrance

Hair Care

Skincare

Body Care Hair Removal Tools & Accessories Candles Fragrance Hair Care Skincare
Crest

Oral Care

Oral Care
Curel

Body Care

Skincare

Body Care Skincare
D
D’Alba

Body Care

For Men

Fragrance

Hair Care

Makeup

Skincare

Sunscreen

+ See Shops
Body Care For Men Fragrance Hair Care Makeup Skincare Sunscreen
Davidoff

Fragrance

For Men

Fragrance For Men
Dawn

Cleaning

Cleaning
Decléor

Body Care

Skincare

Sunscreen

Body Care Skincare Sunscreen
Degree

Body Care

Deodorant

Body Care Deodorant
Demeter

Body Care

Fragrance

Candles

Body Care Fragrance Candles
DHC

Body Care

Hair Care

Makeup

Skincare

Body Care Hair Care Makeup Skincare
Diesel

Fragrance

Fragrance
Differin

Skincare

Skincare
Dior

Fragrance

Makeup

Skincare

Fragrance Makeup Skincare
Dolce & Gabbana

Fragrance

Skincare

For Men

Makeup

Fragrance Skincare For Men Makeup
Donna Karan

Fragrance

Fragrance
Downy

Laundry

Laundry
Dr. Althea

Makeup

Skincare

Sunscreen

Makeup Skincare Sunscreen
Dr. Brandt

Body Care

Skincare

Sunscreen

Body Care Skincare Sunscreen

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The more people go cruelty-free, the sooner we can end animal testing. Thank you for sharing.

+ Show Comments (756) - Hide Comments (756)
  • gisxp says:

    L’Oreal also stopped testing on animals. They will not test on animals in any products anymore. The only time they would ever test on animals again is if it is mandatory and they have no other choice, besides that L’Oreal is now cruelty free.

    • Elisha says:

      ‘The only time they would ever test on animals again is if it is mandatory and they have no other choice’

      Er, it’s absolutely their CHOICE to sell in a country that requires animal testing. Companies that place profits before ethics don’t get my support, especially not when there are so many fantastic alternatives.

  • gisxp says:

    Giorgio Armani does not test on animals. It says it on their website

  • anahi says:

    The funny thing is that all the products you use are linked to an insane amount of diseases including cancer, so while you’re not caring fr this animals neither are the companies for you and your loved ones! have a good short non healthy life 🙂

    • Brooke Mckinney says:

      Most animal testing does not accurate show how it will affect a human. There have been many diseases cured in animals being tested that have not been able to cure humans. Also, Many companies that DO NOT test on animals, use more natural ingredients than those that do, making them healthier. You really think that all those chemicals the companies use that do test on animals is healthy?

    • Brooke Mckinney says:

      also, it is extremely easy to find companies that do not test on animals. there are so many lists.

    • Miss V. says:

      Very true. Companies that don’t care about the health and welfare of animals usually don’t care much about the health and welfare of humans, either. They only care about the bottom line, filling our homes and environment and bodies with toxic ingredients that are slowly killing us just to earn another dollar. As long as the people who run those companies are getting rich, what do we (or the animals, or the earth) matter? 🙁

  • Racquel Braaten says:

    Mary Kay does not test on animals, just fyi.

  • I live in the UK I’m not sure what sanitary products I can use now…?!

    • Willow says:

      Try Ruby Cup, they can be used for 10 years! Drastically decreases waste created by tampons and pads. They’re a EU company and for every cup purchased they donate one to a school girl in Africa.

  • We need to remember that some brands are cruelty free even though their parent brands aren’t for example NYX is cruelty free but L’Oreal isn’t!

  • Olka says:

    How about pz cussons? Parent of original source and imperial lether? I’m sure they year?

  • Kamryn says:

    Most of these companies do not test on animals!

  • Sharron says:

    Basically, if a cosmetics company states that they don’t test on animals, then I wouldn’t like to think they do as it has been illegal to test cosmetic products on animals anywhere in the EU since 2013! If the same company sells their stock in mainland China however, then they are not a cruelty free company as by law their products must be tested before being sold there so they are still enabling this unnecessary cruelty to take place, they all should really say ‘unless required by law’ in their policy and then we will know that means ‘we sell our products in China so we do test on animals’ but sadly they don’t as I have found out from research!

    So lots of research of beauty products for us all then until China change their law but websites like this make it soo much easier! : .))

    p.s. soo hard to find a nice perfume which is not sold in China as all the main brands do, anybody any ideas?

    • Elisha says:

      Perfume is the sticking point for me, too! Sadly, I haven’t unearthed a single ‘designer’ brand that doesn’t sell in China or belong to a testing parent company (also important to me personally). I’m currently using Pacifica but would love to try one of the bespoke brands like Le Labo or Sweet Anthem 🙂

  • NoHoesRick says:

    Old spice is in there. I’m kinda disappointed. But I’ll still use it, cause it’s the only deodorant that doesn’t mess with my body
    #SNS

    • TSSquirrel says:

      Try Island Organic deodorant. It can be found on Amazon. My husband used to use Old Spice deodorant as well, said it was the only thing that worked for him. He happily uses the Island Organic now. I also use it and it is the only deodorant that has ever worked for me. After a few weeks of use, your body will detox from years of commercial deodorant/antiperspirant use and your natural smell should improve. I’m not ashamed to say that I am a woman that had very stinky pits and for years went from deodorant brand to brand trying to find one that would work, with no long term success. After switching to Island Organic, I can actually skip a day of deodorant and not kill anyone at the end of the day. Try it 🙂

  • Isa says:

    Hi there so I purchased for the first time ceramidine by Dr jart and it has the cruelty free bunny on the packaging. But it’s on the the not cruelty free list? Is it cruelty free or not? Thank you ?

  • Jean says:

    No excuse? So thousands of people should sit without jobs, just because one department is forced to work on animals? It’s not the companies fault and it’s not just for profits… it’s about job creation, but i doubt someone like you would understand.

    • Sandi says:

      What a pathetic response. Other types of employment can be found-it is done frequently in today’s workforce. You obviously know nothing about animal testing or available alternatives or perhaps you are too self absorbed and entitled to care about something other than yourself. It is 100% a companies discretion as to whether to test their products or source raw ingredients from suppliers who test. There are other alternatives but it is more attractive to a CEO to add another million or two to his compensation package than to save the life of a beagle or rabbit.

  • S Herman says:

    “Others, completely independent of L’Oréal and outside the direction or control of L’Oréal, might do animal testing pursuant to their local requirements.” the issue with this statement is that they know full well when they are entering a market that requires this testing by law. No one forced them to sell in China, it’s not a legal requirement to sell in China, so it is 100% their own choice to have thier products tested on animals.

  • Floppy Ro says:

    Hi! Thank you very much for this post, i found it really helpful. However, I wanted to ask you why the brand Rimmel London is on the list, since the company claims to be cruelty-free (link: http://us.rimmellondon.com/coty-page/animal-testing ). If they’re lying, I’ll certainly stop buying their products!

  • Stephanie Schonberger says:

    GlamGlow is cruelty free! Also, the majority of their products are vegan-friendly with the exception of ThirstyMud as it uses Orange Blossom Honey (which is obviously harvested from bees). I’d like to see GlamGlow moved to the cruelty free list.

  • Hi Megan, here’s the post: https://staging.crueltyfreekitty.com/news/loreal-animal-testing-not-cruelty-free/

    Please give it a quick read and you’ll see what their true animal testing policy is.

  • Animal Loving Vegan says:

    By the way, SUNLIGHT IS NOT TESTED ON ANIMALS. They are owned by Huish which is Sun Products. Since the beginning they have never tested any of their products on animals. This message is directly from the company, “Sun Products is committed to health, safety and the protection of the environment. As such, we don’t test our products on animals, nor do we ask others to test our products on animals.” This company owns the following brands, Wisk, Sunlight, Surf, ALL and Snuggle. The products are awesome and the only ones I use. Don’t forget to check out those Snuggle scent boosters !

  • Charlie brown says:

    Nivea does NOT test on animals they’re good

  • Megan says:

    Thank you for your website it is awesome, I have one question for you… could you tell me some product that I can use around my house that are cruelty free to make my house smell good because obviously Air Wick and Glade are not cruelty free so if you can just give me some companies that i could find at Walmart or meijers that would be awesome!

  • karen says:

    Does Votre Vu test on aminals?

  • Raven says:

    How are PET FOODS not supposed to be tested on animals???
    They are given to animals, of course we must test it on animals!!

    • Animal Loving Vegan says:

      Iams literally cuts their animals open, cuts chunks of out their bodies and leaves them laying on the floor suffering. Get the facts http://www.uncaged.co.uk/iams01.htm They are owned by proctor and gamble who kill millions of animals every year testing on their garbage products. They are just as evil as L’Oreal, Unilever, SC Johnson, Revlon, Avon, Mary Kay, the list goes on. You cannot call yourself an animal lover and continue purchasing products knowing that animals are brutally tested on them for no reason. You cannot call yourself an animal lover and eat them. That is a fact. Saying you will not stop using a product that you have for years, says a lot about your character. You are the reason these companies that test on animals stay in business. There are so many that sell in China that say they don’t test on animals and it is a lie. Such as Urban Decay, Benefit cosmetics, etc. They test on animals. Soon as I learned I tossed the products in the garbage. They should all be shut down. They are horrible. The things they do to animals is worse than any nightmare you could ever dream up. No product for any reason is worth the death of an animal. The truth is the truth no matter how you want to see it.

  • Lily says:

    Amazing blog!!!! I was wondering how you created it 🙂 And I really need to thank you because it is hard to find good information on these things!!! I am doing a group project and we are making a product to stop animal testing. Thanks again!!!!

  • Girl123456789 says:

    Please share you’re sources as I’ve done many essays and research on multiply of these brands, most of all ARTISTRY , they signed the PETA in 1989 and unless government regulated (yes sometimes the government forces it) they will not test on animals ! I’m ashamed too see someone put down so many names of brands that have signed and followed regulations. Please before you write things do you’re proper research!

    • Hey Girl 🙂 I consider companies that test on animals in China not to be cruelty-free. My main source is in fact PETA, like I mentioned at the top of the post!

      • Annette Hodge says:

        I wouldn’t trust PETA with anything. They will do whatever it takes, including lieing, to support their facts. And all of those animals they have put to death. PETA should be at the top of NOT cruelty free!

        • Elisha says:

          You can easily do your own research. Most companies that choose to sell in China (ie agree to animal testing) will have a ‘where required by law’ statement in their website FAQs.

  • Danielld says:

    Clorox does not test on almost all their products. Almay has not tested for over 2p years. Benefits cosmetic do not test on animals. Arm and hammer laundry soap is not tested on animals.

  • Lora says:

    Also I don’t understand why we are still testing on animals anywhere in the world when the prison systems are full to bursting with live test specimens.

  • Lora says:

    Avon was founded as a way to AVOID buying products tested on animals. So for them to all of a sudden be testing on animals is a ridiculous claim. They have it as part of their mission statement “will never test on animals.” So I call B.S. on some of these products.

  • Sarah says:

    wait but on the Gorgio Armani website it says that they don’t test on animals..?

  • Ellie says:

    Hi love your blog so much!
    I thought Marc Jacobs has been peta certified cruelty free?

  • Hey Kristiina! I just reached out to them. I’ve been wondering about Balmain Hair too!

  • Cherie, ALL the companies in this list test on animals in some way or another. Please read the fine print and you’ll see that companies like Almay, Revlon, or L’Oreal still test on animals where required by law.

    For anyone interested, please refer to this post about L’Oreal:

    https://staging.crueltyfreekitty.com/news/loreal-animal-testing-not-cruelty-free/

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