Updated: Jun 26, 2026

The following list consists of companies that are not cruelty-free. Its main source is PETA, and we’ve supplemented it with our own research. These brands engage in animal testing OR fund animal testing in some capacity, the most common example being by testing on animals where the law requires it. Also note that some of the brands listed here misleadingly label themselves as “cruelty-free”, a term that is not regulated.

Big Corporations Who Test On Animals

Most of these brands are owned by a few giant corporations: L’Oreal, Estee Lauder, Procter & Gamble, Clorox, Johnson & Johnson, S.C. Johnson, Colgate-Palmolive, Reckitt Benckiser, Church & Dwight, Unilever, and Henkel.

These companies own the majority of the brands we commonly find in most retailer stores and drugstores, and they’re making no real efforts to change their unethical policies.

There are however two exceptions, the first one being Colgate-Palmolive, which have agreed to gradually change their policy. PETA currently lists Colgate-Palmolive as “working toward regulatory changes to reduce the number of animals used for testing”. This does NOT mean the company is or will be cruelty-free in the near future! It’s only a small step in the right direction, and the company still DOES test on animals at this point.

The second exception consists of a few select brands. While in most cases, brands that are owned by companies that test on animals are not cruelty-free, L’Oreal is one of the few companies to own brands that have kept their ethical stances and have remained cruelty-free under the ownership. The same goes for Too Faced and Becca (now owned by Estee Lauder but still cruelty-free) and Tom’s of Maine (Colgate-Palmolive). All the brands mentioned on this list, however, do test on animals.

Please note that this list is not exhaustive. This list only includes companies that claimed they test on animals at some point, or sell in China; there are many other companies who remained silent about their animal testing policy.

Looking for cruelty-free brands?

For a list of cruelty-free brands, visit our list of 350+ vetted cruelty-free brands.

List of Brands That Test on Animals

Product Type

Price Range

#
3CE

Makeup

Skincare

Makeup Skincare
3M

Household

Household
A
Acqua Di Parma

Fragrance

Fragrance
Air Wick

Household

Household
Algenist

Skincare

Sunscreen

Skincare Sunscreen
Almay

Makeup

Makeup
Always

Period Products

Period Products
American Crew

Body Care

Fragrance

Skincare

Hair Care

For Men

Hair Removal

Body Care Fragrance Skincare Hair Care For Men Hair Removal
AmorePacific

Makeup

Sunscreen

For Men

Skincare

Makeup Sunscreen For Men Skincare
Amway

Body Care

Household

Supplements

Fragrance

Hair Care

Makeup

Skincare

Body Care Household Supplements Fragrance Hair Care Makeup Skincare
Anna Sui

Fragrance

Hair Care

Makeup

Nail Polish

Skincare

Fragrance Hair Care Makeup Nail Polish Skincare
Aprilskin

Skincare

Skincare
Aquafresh

Oral Care

Oral Care
Aquaphor

Body Care

Baby

Skincare

Body Care Baby Skincare
Aramis

Fragrance

Skincare

For Men

Fragrance Skincare For Men
Arm & Hammer

Body Care

Oral Care

Pet Care

Cleaning

Body Care Oral Care Pet Care Cleaning
Armani Beauty

Fragrance

For Men

Makeup

Skincare

Fragrance For Men Makeup Skincare
Atelier Cologne

Fragrance

Fragrance
Aveeno

Body Care

Sunscreen

Baby

Hair Care

Skincare

Body Care Sunscreen Baby Hair Care Skincare
Avene

Body Care

Sunscreen

Skincare

Body Care Sunscreen Skincare
Axe

Body Care

Hair Care

For Men

Deodorant

Fragrance

Body Care Hair Care For Men Deodorant Fragrance
B
Bain de Soleil

Skincare

Sunscreen

Skincare Sunscreen
Balenciaga

Fragrance

Fragrance
Banana Boat

Sunscreen

Sunscreen
Banila Co

Makeup

Skincare

Makeup Skincare
Bath & Body Works

Body Care

Fragrance

Candles

+ See Shops
Body Care Fragrance Candles
Batiste

Hair Care

Hair Care
Bed Head

Hair Care

For Men

Hair Care For Men
Belif

Skincare

Skincare
Benefit

Makeup

Skincare

Makeup Skincare
Bic

Hair Removal

Hair Removal
Bioderma

Body Care

Skincare

Sunscreen

Body Care Skincare Sunscreen
Bioeffect

Skincare

Skincare
Biologique Recherche

Body Care

Hair Care

Skincare

Body Care Hair Care Skincare
Biore

Skincare

Sunscreen

Skincare Sunscreen
Biotene

Oral Care

Oral Care
Biotherm

Body Care

Skincare

For Men

Body Care Skincare For Men
Blistex

Skincare

Skincare
Bobbi Brown

Makeup

Skincare

Makeup Skincare
Borghese

Makeup

Body Care

Skincare

Makeup Body Care Skincare
Bounce

Laundry

Laundry
Bounty

Cleaning

Cleaning
Bourjois

Makeup

Fragrance

Makeup Fragrance
Breathe Right

Oral Care

Oral Care
Burberry

Fragrance

For Men

Makeup

Fragrance For Men Makeup
BVLGARI

Fragrance

Fragrance
By Terry

Makeup

Fragrance

Skincare

Makeup Fragrance Skincare
Byredo

Fragrance

Candles

Fragrance Candles
C
Cacharel

Fragrance

Fragrance
Calgon

Body Care

Fragrance

Body Care Fragrance
Calvin Klein

Fragrance

Makeup

Fragrance Makeup
Canmake

Body Care

Fragrance

Hair Care

Makeup

Nail Polish

Sunscreen

Body Care Fragrance Hair Care Makeup Nail Polish Sunscreen
Carefree

Period Products

Period Products
Caress

Body Care

Body Care
Carolina Herrera

Fragrance

Makeup

Fragrance Makeup
Caudalie

Body Care

Sunscreen

Fake Tan

Skincare

Body Care Sunscreen Fake Tan Skincare
CeraVe

Body Care

Hair Care

Sunscreen

Skincare

Body Care Hair Care Sunscreen Skincare
Cetaphil

Body Care

Baby

Skincare

Sunscreen

+ See Shops
Body Care Baby Skincare Sunscreen
Chanel

Body Care

Nail Polish

Fragrance

Makeup

Skincare

Body Care Nail Polish Fragrance Makeup Skincare
Chapstick

Body Care

Sunscreen

Skincare

Body Care Sunscreen Skincare
Chloe

Fragrance

Fragrance
Christina Aguilera

Fragrance

Fragrance
Clairol

Hair Care

Hair Dye

Hair Care Hair Dye
Clarins

Body Care

Fake Tan

For Men

Makeup

Skincare

Sunscreen

Body Care Fake Tan For Men Makeup Skincare Sunscreen
Clarisonic

Skincare

Skincare
Cle de Peau

Makeup

Sunscreen

Skincare

Makeup Sunscreen Skincare
Clean & Clear

Skincare

Skincare
Clear

Hair Care

Hair Care
Clearasil

Skincare

Skincare
Clinique

Makeup

Skincare

Makeup Skincare
Clorox

Cleaning

Laundry

Cleaning Laundry
CND

Body Care

Skincare

Nail Polish

Body Care Skincare Nail Polish
Colgate

Oral Care

Oral Care
Comet

Cleaning

Cleaning
Coppertone

Body Care

Baby

Sunscreen

Body Care Baby Sunscreen
Coty

Body Care

Hair Care

Fragrance

Makeup

Skincare

Body Care Hair Care Fragrance Makeup Skincare
Crabtree & Evelyn

Body Care

Hair Removal

Tools & Accessories

Candles

Fragrance

Hair Care

Skincare

Body Care Hair Removal Tools & Accessories Candles Fragrance Hair Care Skincare
Crest

Oral Care

Oral Care
Curel

Body Care

Skincare

Body Care Skincare
D
D’Alba

Body Care

For Men

Fragrance

Hair Care

Makeup

Skincare

Sunscreen

+ See Shops
Body Care For Men Fragrance Hair Care Makeup Skincare Sunscreen
Davidoff

Fragrance

For Men

Fragrance For Men
Dawn

Cleaning

Cleaning
Decléor

Body Care

Skincare

Sunscreen

Body Care Skincare Sunscreen
Degree

Body Care

Deodorant

Body Care Deodorant
Demeter

Body Care

Fragrance

Candles

Body Care Fragrance Candles
DHC

Body Care

Hair Care

Makeup

Skincare

Body Care Hair Care Makeup Skincare
Diesel

Fragrance

Fragrance
Differin

Skincare

Skincare
Dior

Fragrance

Makeup

Skincare

Fragrance Makeup Skincare
Dolce & Gabbana

Fragrance

Skincare

For Men

Makeup

Fragrance Skincare For Men Makeup
Donna Karan

Fragrance

Fragrance
Downy

Laundry

Laundry
Dr. Althea

Makeup

Skincare

Sunscreen

Makeup Skincare Sunscreen
Dr. Brandt

Body Care

Skincare

Sunscreen

Body Care Skincare Sunscreen

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The more people go cruelty-free, the sooner we can end animal testing. Thank you for sharing.

+ Show Comments (756) - Hide Comments (756)
  • Vtech says:

    Giorgio Armani are owned by Loreal?? And state on their website that they don’t test on animals?? Is this true?
    Wasn’t sure on the Giorgio Armani-Loreal link. It just had it on the GA website.

  • Brittney Gudino says:

    Soft & Dri is now owned by the village company and is 100% cruelty free

  • There’s only an exception if the products are manufactured in China (but not the US). And even then there can be post-market testing. If they’re sold in China and they’re foreign cosmetics, they’re most likely tested on animals.

  • Kelly says:

    I was just looking on google to see if Kerastase was cruelty free and a statement on their said that they haven’t done animal testing since the 80s. Just wondered if it doesn’t make it on the list because they export to countries who require testing on animals? Thanks!

  • B_unafraid says:

    I have just checked the website for L’Oreal – Kerastase range as I was discussing this with a friend today about whether they are Animal testing or not and I have found on the website that they are not animal testing since 1989.

    See below cut and pasted txt from the website and I will also attach the link below as well from the source.

    Why would they say that they don’t and you say they do, have you checked your facts or randomly selected massive chain companies to boycott!?

    I don’t work for any of these companies, just a civilian trying to purchase products that have not had animal cruelty.

    E.g Troy Bate’s below about Nutrimetics.

    Facts need to be straightened on this post about animal cruelty brands or I just want to know has this information been sourced properly before being posted.

    http://www.kerastase-usa.com/faqs.html#

    1. DOES KÉRASTASE TEST ON ANIMALS?

    We are happy to confirm that the L’Oréal group of companies, which includes Lancôme, Redken, Garnier, Ralph Lauren, Giorgio Armani, Biotherm, Kérastase, and Vichy, as well as L’Oréal, has carried out no animal testing since 1989 on the entire range of its products. This decision was undertaken within the framework of our fundamental objectives: to offer innovative products of high quality while ensuring their safety in use by our customers. For information about the significant efforts deployed by our laboratories over a period of 25 years to develop alternative methods to animal testing, as well as our very important achievements in this field, please consult our website at
    http://www.lorealusa.com.

    • Elisha says:

      The link you’ve provided literally states that L’Oreal conducts animal testing: ‘An exception [to our no animal testing stance] could only be made if regulatory authorities demanded it for safety or regulatory purposes.’ It’s the classic deflection that ALL cruel companies make in order to appear CF when, in fact, they’re happy to expand their business to China (the biggest market in the world) because $$$. This is their statement in plain language: ‘Our products are animal-tested because we choose to sell in China, where animal testing is mandatory.’
      http://www.lorealusa.com/csr-commitments/l%E2%80%99or%C3%A9al-answers/the-question-of-animal-testing

  • Maria Franka says:

    What about Shiseido?!

  • Catherine T says:

    Thank you for that post. Now I know which companies I ought to avoid

    cosmetologylover.blogspot.gr

  • Willow says:

    They’re on a separate list which do not test on animals, but are owned by companies that do.

  • Willow says:

    Is there any chance you could organize your cruelty-free list like this? Most of the brands on it I’ve never heard of and I have no idea what they sell. It’s hard to search through them all trying to find who sells something specific.

  • Laura Silva says:

    Hello! I have a question: Lancome is mentioned as a brand that tests on animals on the make up section. However, in the fragrances section, Lancome is not mentioned. Does this mean that the perfumes sold by Lancome are cruelty free?

  • Amy says:

    Eucalyptus oil is a holy grail cleaning product! Just a few capfuls in a spray bottle with water. I use it for all benchtops, bathroom and toilet, glass and mirrors!

  • Haley Lynn Coleman says:

    Benefit does not test on animals

  • Hazel Taylor says:

    I notice Nivea and Yves Rocher are both on this list – but both claim to be cruelty free!

  • Sladjan Trifunovic says:

    I think that NIVEA do tests on animals only in China .

  • Lana says:

    This list has a lot of false information because a lot of these companies do not test on animals for example its says on the Nivea website “The manufacturers of NIVEA products, Beiersdorf Germany, does not test on animals. Animal testing has been completely banned for all cosmetic products in the EU since 2004, and for all the ingredients of these products since 2013.”

    • Elisha says:

      They sell in China, where animal testing for cosmetics is mandatory. Before accusing CFS of presenting false information, you should probably learn the definition of cruelty free.

  • Olivia Tresenberg says:

    I was in touch with Aussie and they claim not to test on animals. They also referred me to the page of P&G: http://us.pg.com/sustainability/social_responsibility/policies_practices/animal_welfare_alternatives#
    So I am not sure what to believe anymore. I asked them why it’s not on their website if they claim not to test on animals and the rep I was talking to said he didn’t know but that he will forward my email to the aprorpiate department.

  • C.J. Jayy says:

    Would anyone mind sending me cleaning product brands that are available to Michigan, that are cruelty free? Thank you so much!

  • Alexis says:

    Paula’s chOice! Plus there’s a $10 off code for new customers! Irritant free and cruelty free

    • Tamra Lynn Compton says:

      Murad acne products are incredibly effective and work quickly. They are also tested on people, not animals.

  • To knowingly continue to use a product that you have found out to be tested on animals, is sheer evil.

  • Brooke Mckinney says:

    It would make sense, however a lot of the testing done is very abusive.. including tests where the animals are made to eat the food, then have their stomachs cut open to see what the food does to them internally. pet food that is not animal tested uses ingredients that they already know are not harmful, therefor do not need testing.

  • Katie M says:

    I think it boils down to where you are in the World and what your laws are. I try to stay is much cruelty free or leaping bunny free. But some products i’m sorry I will keep using, or until i find an alternative that is better or does the same. Trying to hurt ourselves to rather it is or isn’t is just to much time wasted, find it is better to each their own I try hard but sometime it’s not worth trying to find something different

  • Katie M says:

    to go with this… Places like china and others all test on animals it’s what they do, why because they have different laws and standards. Also goes for food and other products coming from there or factories that are there and sending it here

  • Ιωάννα κούλ-σουν says:

    Do you know if castalia,soap and glory, bourjois test on animals?

  • Kaylee Sanders says:

    Don’t bash on a company you know nothing about.

  • Kerry Ross says:

    I’m confused about kerastase they are on the list but this is a loreal product and on the writing you have put the following
    L’Oreal is one of the few companies to own brands that have kept their ethical stances and have remained cruelty-free under the ownership.
    Bit confused sorry !

  • Olka says:

    Also urban decay company has been dissolved and that means that it’s all loreal now. Original source belongs to pz cussons and it’s not a separate company

  • Olka says:

    Bourjois sells in China too

  • Adriana Boltryk says:

    “L’Oreal is one of the few companies to own brands that have kept their ethical stances and have remained cruelty-free under the ownership”

    Kiehls is a part of Loreal and its not testing on animals

    • Mapiah says:

      Hate to say it but Kiehls tests on animals. Their products are sold in China and therefore are tested on animals. I’ve recently switched to only cruelty free make up and skincare. I really wanted to get Kiehls but they’re not cruelty free at all. So far for my skincare, I’m looking at Lush, Dermalogica, Drunk Elephant, Kora Organics, Muddy Body & Josie Maran.

      • Alexis says:

        Take a peak at Paula’s choice, it’s cruelty free and free of irritants if you have sensitive skin. Plus you can get ten dollars off first purchase with a referral code. I’m obsessed ?

  • Alexx Pettinaro says:

    This list is mostly false! Do your research.

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