Updated: Jun 26, 2026

The following list consists of companies that are not cruelty-free. Its main source is PETA, and we’ve supplemented it with our own research. These brands engage in animal testing OR fund animal testing in some capacity, the most common example being by testing on animals where the law requires it. Also note that some of the brands listed here misleadingly label themselves as “cruelty-free”, a term that is not regulated.

Big Corporations Who Test On Animals

Most of these brands are owned by a few giant corporations: L’Oreal, Estee Lauder, Procter & Gamble, Clorox, Johnson & Johnson, S.C. Johnson, Colgate-Palmolive, Reckitt Benckiser, Church & Dwight, Unilever, and Henkel.

These companies own the majority of the brands we commonly find in most retailer stores and drugstores, and they’re making no real efforts to change their unethical policies.

There are however two exceptions, the first one being Colgate-Palmolive, which have agreed to gradually change their policy. PETA currently lists Colgate-Palmolive as “working toward regulatory changes to reduce the number of animals used for testing”. This does NOT mean the company is or will be cruelty-free in the near future! It’s only a small step in the right direction, and the company still DOES test on animals at this point.

The second exception consists of a few select brands. While in most cases, brands that are owned by companies that test on animals are not cruelty-free, L’Oreal is one of the few companies to own brands that have kept their ethical stances and have remained cruelty-free under the ownership. The same goes for Too Faced and Becca (now owned by Estee Lauder but still cruelty-free) and Tom’s of Maine (Colgate-Palmolive). All the brands mentioned on this list, however, do test on animals.

Please note that this list is not exhaustive. This list only includes companies that claimed they test on animals at some point, or sell in China; there are many other companies who remained silent about their animal testing policy.

Looking for cruelty-free brands?

For a list of cruelty-free brands, visit our list of 350+ vetted cruelty-free brands.

List of Brands That Test on Animals

Product Type

Price Range

A
American Crew

Body Care

Fragrance

Skincare

Hair Care

For Men

Hair Removal

Body Care Fragrance Skincare Hair Care For Men Hair Removal
Amway

Body Care

Household

Supplements

Fragrance

Hair Care

Makeup

Skincare

Body Care Household Supplements Fragrance Hair Care Makeup Skincare
Anna Sui

Fragrance

Hair Care

Makeup

Nail Polish

Skincare

Fragrance Hair Care Makeup Nail Polish Skincare
Aveeno

Body Care

Sunscreen

Baby

Hair Care

Skincare

Body Care Sunscreen Baby Hair Care Skincare
Axe

Body Care

Hair Care

For Men

Deodorant

Fragrance

Body Care Hair Care For Men Deodorant Fragrance
B
Batiste

Hair Care

Hair Care
Bed Head

Hair Care

For Men

Hair Care For Men
Biologique Recherche

Body Care

Hair Care

Skincare

Body Care Hair Care Skincare
C
Canmake

Body Care

Fragrance

Hair Care

Makeup

Nail Polish

Sunscreen

Body Care Fragrance Hair Care Makeup Nail Polish Sunscreen
CeraVe

Body Care

Hair Care

Sunscreen

Skincare

Body Care Hair Care Sunscreen Skincare
Clairol

Hair Care

Hair Dye

Hair Care Hair Dye
Clear

Hair Care

Hair Care
Coty

Body Care

Hair Care

Fragrance

Makeup

Skincare

Body Care Hair Care Fragrance Makeup Skincare
Crabtree & Evelyn

Body Care

Hair Removal

Tools & Accessories

Candles

Fragrance

Hair Care

Skincare

Body Care Hair Removal Tools & Accessories Candles Fragrance Hair Care Skincare
D
D’Alba

Body Care

For Men

Fragrance

Hair Care

Makeup

Skincare

Sunscreen

+ See Shops
Body Care For Men Fragrance Hair Care Makeup Skincare Sunscreen
DHC

Body Care

Hair Care

Makeup

Skincare

Body Care Hair Care Makeup Skincare
E
Etude House

Body Care

Nail Polish

Hair Care

Makeup

Skincare

Body Care Nail Polish Hair Care Makeup Skincare
Evereden

Fragrance

Hair Care

Sunscreen

Baby

Body Care

Skincare

Fragrance Hair Care Sunscreen Baby Body Care Skincare
F
Freeman Beauty

Body Care

Hair Care

Skincare

Body Care Hair Care Skincare
G
Got2b

Hair Care

Hair Care
H
Hair Food

Hair Care

Hair Care
Head & Shoulders

Hair Care

Hair Care
Henkel

Hair Care

Hair Dye

Household

Hair Care Hair Dye Household
Himalaya

For Men

Baby

Household

Body Care

Hair Care

Oral Care

Skincare

+ See Shops
For Men Baby Household Body Care Hair Care Oral Care Skincare
I
Isdin

Baby

Body Care

Hair Care

Skincare

Sunscreen

Baby Body Care Hair Care Skincare Sunscreen
J
John Frieda

Hair Care

Hair Dye

Hair Care Hair Dye
Joy

Body Care

Skincare

Hair Care

Sunscreen

Cleaning

Body Care Skincare Hair Care Sunscreen Cleaning
Jurlique

Body Care

Hair Care

Candles

Skincare

Body Care Hair Care Candles Skincare
K
Kao

Body Care

Skincare

Hair Care

Household

Body Care Skincare Hair Care Household
Kerastase

Hair Care

Hair Dye

Hair Care Hair Dye
Kiehl’s

Body Care

For Men

Hair Care

Skincare

Body Care For Men Hair Care Skincare
Klorane

Hair Care

Baby

Skincare

Hair Care Baby Skincare
Kose

Body Care

Sunscreen

Hair Care

Makeup

Skincare

Body Care Sunscreen Hair Care Makeup Skincare
L
L’Occitane

Body Care

Fragrance

Hair Care

Skincare

Body Care Fragrance Hair Care Skincare
L’Oréal

Body Care

Fragrance

Hair Care

Hair Dye

Makeup

Skincare

Body Care Fragrance Hair Care Hair Dye Makeup Skincare
Lab Series For Men

Body Care

Sunscreen

For Men

Hair Care

Hair Removal

Skincare

Body Care Sunscreen For Men Hair Care Hair Removal Skincare
M
Matrix

Hair Care

Hair Dye

Hair Care Hair Dye
Missha

Makeup

Body Care

Skincare

Hair Care

Sunscreen

Nail Polish

For Men

Makeup Body Care Skincare Hair Care Sunscreen Nail Polish For Men
Mizani

Hair Care

Hair Care
Muji

Makeup

Body Care

Fragrance

Skincare

Hair Care

Sunscreen

For Men

Household

Candles

Supplements

Makeup Body Care Fragrance Skincare Hair Care Sunscreen For Men Household Candles Supplements
MUJI

Body Care

Hair Care

Household

Makeup

Oral Care

Skincare

Body Care Hair Care Household Makeup Oral Care Skincare
N
Necessaire

Body Care

Hair Care

Sunscreen

Deodorant

Body Care Hair Care Sunscreen Deodorant
Nexxus

Hair Care

Hair Dye

Hair Care Hair Dye
Nioxin

Hair Care

Hair Care
Nivea

Body Care

Sunscreen

Deodorant

For Men

Hair Care

Skincare

Body Care Sunscreen Deodorant For Men Hair Care Skincare
Nuxe

Body Care

Hair Care

For Men

Deodorant

Skincare

Body Care Hair Care For Men Deodorant Skincare
O
Obagi

Skincare

Hair Care

Sunscreen

Skincare Hair Care Sunscreen
OGX

Body Care

Hair Care

Body Care Hair Care
Oriflame

Body Care

Sunscreen

Deodorant

Fragrance

Hair Care

Makeup

Skincare

Body Care Sunscreen Deodorant Fragrance Hair Care Makeup Skincare
P
Palmer’s

Body Care

Hair Care

For Men

Baby

Fake Tan

Skincare

Body Care Hair Care For Men Baby Fake Tan Skincare
Palmolive

Body Care

Cleaning

Hair Care

Body Care Cleaning Hair Care
Pantene

Hair Care

Hair Care
Peter Thomas Roth

Body Care

Sunscreen

Hair Care

Skincare

Body Care Sunscreen Hair Care Skincare
Phyto

Hair Care

Hair Dye

Hair Care Hair Dye
Procter & Gamble

Body Care

Period Products

Deodorant

Baby

Household

Hair Care

Makeup

Oral Care

Skincare

Body Care Period Products Deodorant Baby Household Hair Care Makeup Oral Care Skincare
R
Redken

Hair Care

Hair Dye

Hair Care Hair Dye
Rogaine

For Men

Hair Care

For Men Hair Care
S
Schwartzkopf

Hair Care

Hair Dye

Hair Care Hair Dye
Sebastian

Hair Care

Hair Care
Sebastian Professional

Hair Care

Hair Dye

Hair Care Hair Dye
Sisley Paris

Makeup

Fragrance

Skincare

Hair Care

Makeup Fragrance Skincare Hair Care
Skinfood

Makeup

Body Care

Skincare

Hair Care

Sunscreen

Makeup Body Care Skincare Hair Care Sunscreen
SoftSheen-Carson

Hair Care

For Men

Hair Dye

Hair Removal

Hair Care For Men Hair Dye Hair Removal
Sunsilk

Hair Care

Hair Care
T
Talika

Makeup

Hair Care

Skincare

Makeup Hair Care Skincare
Tigi

Makeup

Hair Care

Hair Dye

Makeup Hair Care Hair Dye
U
Unilever

Body Care

Oral Care

Deodorant

Household

Hair Care

Skincare

Body Care Oral Care Deodorant Household Hair Care Skincare
V
V05

Hair Care

Hair Care
Vichy

Skincare

Hair Care

Sunscreen

Skincare Hair Care Sunscreen
Vidal Sassoon

Hair Care

Hair Dye

Hair Care Hair Dye
W
Wella

Hair Care

Hair Dye

Hair Care Hair Dye
Y
Yves Rocher

Body Care

Fragrance

Hair Care

Makeup

Skincare

Body Care Fragrance Hair Care Makeup Skincare

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The more people go cruelty-free, the sooner we can end animal testing. Thank you for sharing.

+ Show Comments (756) - Hide Comments (756)
  • Alexa says:

    Hey! I was wondering if Batiste (dry shampoo) and Marc anthony Hair products were cruelty free ? Thanks xx

  • Raylee Cooper says:

    Here’s a general guide to whether a product is tested on animals or not – if it’s made in China it IS tested on animals – it’s a legal requirement that products are tested on animals in China. This is not surprising considering they eat dogs and cats over there! So if it says made in China, it is definitely tested on animals and should be avoided. Don’t just check whether the company is cruelty free, check the country where it is made, and whether that country has laws that deem animal testing must legally be performed. And btw, thanks so much for this great list!!

  • dangkids says:

    Not true.

  • Zoe Anne says:

    Hi guys,

    Do we know what the status is with Laura Gellar?

    Thanks for this wonderful site and for all the research you do. 🙂 also benefit have really pissed me off, their wording of their animal testing policy on the uk website is bloody clever and it says they don’t test on animals and that they don’t want to get the cruelty free stamp because it implies that none of the ingredients have ever been tested and no company can ever gaurentee that, when in reality, it’s because they sell in China. I brought stuff at the airport before knowing this and It’s really annoyed me. I’ve even recently emailed and gotten no response. Naughty people!

  • Kassandra Jean says:

    Is Limelight by Alcone not cruelty free?

  • Since their products are being tested on animals in China and they choose to finance those tests, MAC can’t be considered a cruelty-free company. The same applies to any brand who chooses to sell in China (like Clinique, Bobbi Brown, Benefit, and more).

  • Monica says:

    I recently bought some skin care products in Yves Rocher and the website specifically said “test in vitro”. Now the list has confused me… Maybe that means that they only test some products but not all of them?

  • jlynz says:

    dr. brandt’s website says they do not test on animals. Do they sell to places who do animal testing? Also Dr. Jart claims they do not test on animals. Do they sell to places that do animal testing as well?

  • diana says:

    Can you please do some research to find out if Iconic London is cruelty free? I’d very much appreciate it!

  • Aurelas says:

    I think the only ones that surprise me (though many sadden me–Demeter fragrances for instance, because they make my favourite perfumes), are Murphy Oil Soap and Woolite. Those products have been around for ages! Why on earth would they need to keep testing them, let alone on animals? It just makes no sense at all. I didn’t see anything about two of the components I use in my homemade laundry detergent, Fels Naptha (sp?) and Zote. Would they be listed under another brand name?

  • Aurelas says:

    I used to be an Avon rep too. I wish now I could undo that, and not just because of all the money I lost when they signed up too many reps for my tiny rural area and everyone had to compete to make a single sale. Not only was I selling products that were funding animal testing for Avon’s expansion into China, but the clothes, shoes, etc are made by women and children in sweatshops who are treated terribly and paid terribly. I love Avon bubble bath and (I know this sounds funny) their deodorant, but I’m just going to have to find alternatives.

  • lol

    Here’s the proof, directly from Avon’s official site:

    “But if a compromise cannot be reached, we must comply with the [animal] testing required by local law. “

  • Leia Hockaday says:

    Thank you for the list,

    I’ve just been on Neutrogena website they’re owned by Johnson and Johnson and they say they don’t test on animals. I’m curious cos I’ve seen them on every site bad site but they say they don’t do it. Also Marc Jacobs says they don’t test on animals. Thank you for the list. 🙂

  • NiNi says:

    I’m so angry right now because when I bought my oil skin at Kiehl’s. Before I purchase i asked a guy who’s seller said “yes. We are not tested animals”. I double asked “are u sure”. I didn’t know it’s should be show “not tested animals”. And now how wonder I figure out. Such as the lier.

  • Getting their animal testing policy is like pulling teeth. I tried contacting them several times and they won’t answer basic questions like required by law testing. I can’t say they test on animals though, but they won’t tell us much.

  • Egerli Adamson says:

    Daaamn, I thought Oriflame was completely cruelty free. It seems that after a bit of research they sell to countries where it might be required. I’m su bummed and disappointed in them…

  • The fragrances are also tested. That’s the case most of the time (Marc Jacobs is really an exception!).

  • Phoenix Adventure says:

    The brand “dermacol” says that their final products aren’t tested on animals. So idk if you would like to add them on to your list.

  • Tyria says:

    Alberto V05 says on their bottles that they don’t test on animals, though?

  • MelissaM says:

    The fact that labs are in different countries doesn’t change the fact that the company as a whole has still devices to operate in place where animal testing is required. They are choosing & paying for animal testing & this are not cruelty free in any way.

  • raquel chen says:

    fresh’s website says they do not…

  • Emma Vivaldi says:

    On the eucerin website it says they test in vitro. Are you sure they test on animals?

  • erika says:

    Thank you for this. What an eye opener.

  • klc says:

    It is so unnecessary and medieval to test products designed for humans on animals.
    The pet food I do understand though, it is for the animals…. although there is so much shit in most animal food (much like human foods) few brands are truly good for them.

  • Great list, although according to L’Oreal’s official website they have finally ceased all animal testing. Now if only they would clean up their ingredients… I am an affiliate for Jurlique and I had no idea they test on animals. I have sent a query to them and if this is true I will no longer be a rep for them.

  • Ryan Moseley says:

    i’m not sure about Alberto V05. I know they used to be owned by Unilever, which does test on animals, but the most recent bottle I’ve seen says it’s distributed by High Ridge Brands Co, made in the USA, and not tested on animals. Does anyone know anything about this? I can’t seem to find much info online about it.

  • Estefani JContreras says:

    What about Elizabeth Arden and Clarins? They doesn’t appear here but either in the cruelty free list.

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