Updated: Jun 26, 2026

The following list consists of companies that are not cruelty-free. Its main source is PETA, and we’ve supplemented it with our own research. These brands engage in animal testing OR fund animal testing in some capacity, the most common example being by testing on animals where the law requires it. Also note that some of the brands listed here misleadingly label themselves as “cruelty-free”, a term that is not regulated.

Big Corporations Who Test On Animals

Most of these brands are owned by a few giant corporations: L’Oreal, Estee Lauder, Procter & Gamble, Clorox, Johnson & Johnson, S.C. Johnson, Colgate-Palmolive, Reckitt Benckiser, Church & Dwight, Unilever, and Henkel.

These companies own the majority of the brands we commonly find in most retailer stores and drugstores, and they’re making no real efforts to change their unethical policies.

There are however two exceptions, the first one being Colgate-Palmolive, which have agreed to gradually change their policy. PETA currently lists Colgate-Palmolive as “working toward regulatory changes to reduce the number of animals used for testing”. This does NOT mean the company is or will be cruelty-free in the near future! It’s only a small step in the right direction, and the company still DOES test on animals at this point.

The second exception consists of a few select brands. While in most cases, brands that are owned by companies that test on animals are not cruelty-free, L’Oreal is one of the few companies to own brands that have kept their ethical stances and have remained cruelty-free under the ownership. The same goes for Too Faced and Becca (now owned by Estee Lauder but still cruelty-free) and Tom’s of Maine (Colgate-Palmolive). All the brands mentioned on this list, however, do test on animals.

Please note that this list is not exhaustive. This list only includes companies that claimed they test on animals at some point, or sell in China; there are many other companies who remained silent about their animal testing policy.

Looking for cruelty-free brands?

For a list of cruelty-free brands, visit our list of 350+ vetted cruelty-free brands.

List of Brands That Test on Animals

Product Type

Price Range

#
3CE

Makeup

Skincare

Makeup Skincare
A
Almay

Makeup

Makeup
AmorePacific

Makeup

Sunscreen

For Men

Skincare

Makeup Sunscreen For Men Skincare
Amway

Body Care

Household

Supplements

Fragrance

Hair Care

Makeup

Skincare

Body Care Household Supplements Fragrance Hair Care Makeup Skincare
Anna Sui

Fragrance

Hair Care

Makeup

Nail Polish

Skincare

Fragrance Hair Care Makeup Nail Polish Skincare
Armani Beauty

Fragrance

For Men

Makeup

Skincare

Fragrance For Men Makeup Skincare
B
Banila Co

Makeup

Skincare

Makeup Skincare
Benefit

Makeup

Skincare

Makeup Skincare
Bobbi Brown

Makeup

Skincare

Makeup Skincare
Borghese

Makeup

Body Care

Skincare

Makeup Body Care Skincare
Bourjois

Makeup

Fragrance

Makeup Fragrance
Burberry

Fragrance

For Men

Makeup

Fragrance For Men Makeup
By Terry

Makeup

Fragrance

Skincare

Makeup Fragrance Skincare
C
Calvin Klein

Fragrance

Makeup

Fragrance Makeup
Canmake

Body Care

Fragrance

Hair Care

Makeup

Nail Polish

Sunscreen

Body Care Fragrance Hair Care Makeup Nail Polish Sunscreen
Carolina Herrera

Fragrance

Makeup

Fragrance Makeup
Chanel

Body Care

Nail Polish

Fragrance

Makeup

Skincare

Body Care Nail Polish Fragrance Makeup Skincare
Clarins

Body Care

Fake Tan

For Men

Makeup

Skincare

Sunscreen

Body Care Fake Tan For Men Makeup Skincare Sunscreen
Cle de Peau

Makeup

Sunscreen

Skincare

Makeup Sunscreen Skincare
Clinique

Makeup

Skincare

Makeup Skincare
Coty

Body Care

Hair Care

Fragrance

Makeup

Skincare

Body Care Hair Care Fragrance Makeup Skincare
D
D’Alba

Body Care

For Men

Fragrance

Hair Care

Makeup

Skincare

Sunscreen

+ See Shops
Body Care For Men Fragrance Hair Care Makeup Skincare Sunscreen
DHC

Body Care

Hair Care

Makeup

Skincare

Body Care Hair Care Makeup Skincare
Dior

Fragrance

Makeup

Skincare

Fragrance Makeup Skincare
Dolce & Gabbana

Fragrance

Skincare

For Men

Makeup

Fragrance Skincare For Men Makeup
Dr. Althea

Makeup

Skincare

Sunscreen

Makeup Skincare Sunscreen
E
Elizabeth Arden

Body Care

Fragrance

Sunscreen

Makeup

Skincare

Body Care Fragrance Sunscreen Makeup Skincare
espoir

Makeup

Skincare

Makeup Skincare
Estée Lauder

Body Care

Fragrance

Makeup

Skincare

Body Care Fragrance Makeup Skincare
Etude House

Body Care

Nail Polish

Hair Care

Makeup

Skincare

Body Care Nail Polish Hair Care Makeup Skincare
G
Giorgio Armani

Fragrance

For Men

Makeup

Skincare

Fragrance For Men Makeup Skincare
Givenchy

Fragrance

Makeup

Skincare

Fragrance Makeup Skincare
GLAMGLOW

Makeup

Skincare

Makeup Skincare
Guerlain

Fragrance

Makeup

Skincare

Fragrance Makeup Skincare
H
Helena Rubinstein

Makeup

Skincare

Makeup Skincare
J
Jimmy Choo

Fragrance

Makeup

Fragrance Makeup
K
Kose

Body Care

Sunscreen

Hair Care

Makeup

Skincare

Body Care Sunscreen Hair Care Makeup Skincare
L
L’Oréal

Body Care

Fragrance

Hair Care

Hair Dye

Makeup

Skincare

Body Care Fragrance Hair Care Hair Dye Makeup Skincare
La Mer

Body Care

Makeup

Skincare

Body Care Makeup Skincare
Lancôme

Fragrance

Makeup

Skincare

Fragrance Makeup Skincare
Laneige

Makeup

Sunscreen

Skincare

Makeup Sunscreen Skincare
Laura Mercier

Makeup

Body Care

Fragrance

Skincare

Sunscreen

Tools & Accessories

Makeup Body Care Fragrance Skincare Sunscreen Tools & Accessories
M
MAC

Makeup

Fragrance

Nail Polish

Skincare

Makeup Fragrance Nail Polish Skincare
Make Up For Ever

Makeup

Nail Polish

Makeup Nail Polish
Maleleuca

Body Care

Cleaning

Laundry

Makeup

Skincare

Body Care Cleaning Laundry Makeup Skincare
Mamonde

Body Care

For Men

Makeup

Skincare

Sunscreen

Body Care For Men Makeup Skincare Sunscreen
Mary Kay

Body Care

Sunscreen

Fragrance

Makeup

Skincare

Body Care Sunscreen Fragrance Makeup Skincare
Max Factor

Makeup

Makeup
Maybelline

Makeup

False Lashes

Makeup False Lashes
Menard Cosmetics

Fragrance

Makeup

Skincare

Fragrance Makeup Skincare
Merle Norman

Makeup

Skincare

Makeup Skincare
Missha

Makeup

Body Care

Skincare

Hair Care

Sunscreen

Nail Polish

For Men

Makeup Body Care Skincare Hair Care Sunscreen Nail Polish For Men
Muji

Makeup

Body Care

Fragrance

Skincare

Hair Care

Sunscreen

For Men

Household

Candles

Supplements

Makeup Body Care Fragrance Skincare Hair Care Sunscreen For Men Household Candles Supplements
MUJI

Body Care

Hair Care

Household

Makeup

Oral Care

Skincare

Body Care Hair Care Household Makeup Oral Care Skincare
N
NARS

Makeup

Nail Polish

Makeup Nail Polish
NEOGEN

Makeup

Skincare

Sunscreen

Makeup Skincare Sunscreen
Neutrogena

Body Care

Sunscreen

Makeup

Skincare

Body Care Sunscreen Makeup Skincare
NYC

Makeup

Makeup
O
O.TWO.O Cosmetics

Makeup

Fragrance

Sunscreen

Makeup Fragrance Sunscreen
Ojon

Body Care

Makeup

Skincare

Body Care Makeup Skincare
Oriflame

Body Care

Sunscreen

Deodorant

Fragrance

Hair Care

Makeup

Skincare

Body Care Sunscreen Deodorant Fragrance Hair Care Makeup Skincare
Origins

Body Care

Candles

Makeup

Skincare

Body Care Candles Makeup Skincare
P
Paco Rabanne

Makeup

Fragrance

Makeup Fragrance
Pat McGrath Labs

Makeup

Skincare

Makeup Skincare
Prada Beauty

Fragrance

Skincare

Makeup

Fragrance Skincare Makeup
Procter & Gamble

Body Care

Period Products

Deodorant

Baby

Household

Hair Care

Makeup

Oral Care

Skincare

Body Care Period Products Deodorant Baby Household Hair Care Makeup Oral Care Skincare
R
Revlon

Makeup

Hair Dye

Nail Polish

For Men

Tools & Accessories

Makeup Hair Dye Nail Polish For Men Tools & Accessories
S
Sephora Collection

Makeup

Skincare

Nail Polish

False Lashes

Makeup Skincare Nail Polish False Lashes
Shiseido

Makeup

For Men

Skincare

Sunscreen

Makeup For Men Skincare Sunscreen
Shu Uemura

Makeup

Skincare

Makeup Skincare
Sisley Paris

Makeup

Fragrance

Skincare

Hair Care

Makeup Fragrance Skincare Hair Care
Skinfood

Makeup

Body Care

Skincare

Hair Care

Sunscreen

Makeup Body Care Skincare Hair Care Sunscreen
Son & Park

Makeup

Skincare

Makeup Skincare
Sulwhasoo

Sunscreen

For Men

Makeup

Skincare

Sunscreen For Men Makeup Skincare
T
Talika

Makeup

Hair Care

Skincare

Makeup Hair Care Skincare
The Face Shop

Makeup

Body Care

Skincare

Sunscreen

Makeup Body Care Skincare Sunscreen
Tigi

Makeup

Hair Care

Hair Dye

Makeup Hair Care Hair Dye
Tom Ford

Fragrance

Makeup

Skincare

Fragrance Makeup Skincare
Too Cool For School

Makeup

Skincare

Makeup Skincare
V
Valentino

Makeup

Fragrance

Makeup Fragrance
Y
Yves Rocher

Body Care

Fragrance

Hair Care

Makeup

Skincare

Body Care Fragrance Hair Care Makeup Skincare
Yves Saint Laurent

Fragrance

Makeup

Skincare

Fragrance Makeup Skincare

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The more people go cruelty-free, the sooner we can end animal testing. Thank you for sharing.

+ Show Comments (756) - Hide Comments (756)
  • Alexa says:

    Hey! I was wondering if Batiste (dry shampoo) and Marc anthony Hair products were cruelty free ? Thanks xx

  • Raylee Cooper says:

    Here’s a general guide to whether a product is tested on animals or not – if it’s made in China it IS tested on animals – it’s a legal requirement that products are tested on animals in China. This is not surprising considering they eat dogs and cats over there! So if it says made in China, it is definitely tested on animals and should be avoided. Don’t just check whether the company is cruelty free, check the country where it is made, and whether that country has laws that deem animal testing must legally be performed. And btw, thanks so much for this great list!!

  • dangkids says:

    Not true.

  • Zoe Anne says:

    Hi guys,

    Do we know what the status is with Laura Gellar?

    Thanks for this wonderful site and for all the research you do. 🙂 also benefit have really pissed me off, their wording of their animal testing policy on the uk website is bloody clever and it says they don’t test on animals and that they don’t want to get the cruelty free stamp because it implies that none of the ingredients have ever been tested and no company can ever gaurentee that, when in reality, it’s because they sell in China. I brought stuff at the airport before knowing this and It’s really annoyed me. I’ve even recently emailed and gotten no response. Naughty people!

  • Kassandra Jean says:

    Is Limelight by Alcone not cruelty free?

  • Since their products are being tested on animals in China and they choose to finance those tests, MAC can’t be considered a cruelty-free company. The same applies to any brand who chooses to sell in China (like Clinique, Bobbi Brown, Benefit, and more).

  • Monica says:

    I recently bought some skin care products in Yves Rocher and the website specifically said “test in vitro”. Now the list has confused me… Maybe that means that they only test some products but not all of them?

  • jlynz says:

    dr. brandt’s website says they do not test on animals. Do they sell to places who do animal testing? Also Dr. Jart claims they do not test on animals. Do they sell to places that do animal testing as well?

  • diana says:

    Can you please do some research to find out if Iconic London is cruelty free? I’d very much appreciate it!

  • Aurelas says:

    I think the only ones that surprise me (though many sadden me–Demeter fragrances for instance, because they make my favourite perfumes), are Murphy Oil Soap and Woolite. Those products have been around for ages! Why on earth would they need to keep testing them, let alone on animals? It just makes no sense at all. I didn’t see anything about two of the components I use in my homemade laundry detergent, Fels Naptha (sp?) and Zote. Would they be listed under another brand name?

  • Aurelas says:

    I used to be an Avon rep too. I wish now I could undo that, and not just because of all the money I lost when they signed up too many reps for my tiny rural area and everyone had to compete to make a single sale. Not only was I selling products that were funding animal testing for Avon’s expansion into China, but the clothes, shoes, etc are made by women and children in sweatshops who are treated terribly and paid terribly. I love Avon bubble bath and (I know this sounds funny) their deodorant, but I’m just going to have to find alternatives.

  • lol

    Here’s the proof, directly from Avon’s official site:

    “But if a compromise cannot be reached, we must comply with the [animal] testing required by local law. “

  • Leia Hockaday says:

    Thank you for the list,

    I’ve just been on Neutrogena website they’re owned by Johnson and Johnson and they say they don’t test on animals. I’m curious cos I’ve seen them on every site bad site but they say they don’t do it. Also Marc Jacobs says they don’t test on animals. Thank you for the list. 🙂

  • NiNi says:

    I’m so angry right now because when I bought my oil skin at Kiehl’s. Before I purchase i asked a guy who’s seller said “yes. We are not tested animals”. I double asked “are u sure”. I didn’t know it’s should be show “not tested animals”. And now how wonder I figure out. Such as the lier.

  • Getting their animal testing policy is like pulling teeth. I tried contacting them several times and they won’t answer basic questions like required by law testing. I can’t say they test on animals though, but they won’t tell us much.

  • Egerli Adamson says:

    Daaamn, I thought Oriflame was completely cruelty free. It seems that after a bit of research they sell to countries where it might be required. I’m su bummed and disappointed in them…

  • The fragrances are also tested. That’s the case most of the time (Marc Jacobs is really an exception!).

  • Phoenix Adventure says:

    The brand “dermacol” says that their final products aren’t tested on animals. So idk if you would like to add them on to your list.

  • Tyria says:

    Alberto V05 says on their bottles that they don’t test on animals, though?

  • MelissaM says:

    The fact that labs are in different countries doesn’t change the fact that the company as a whole has still devices to operate in place where animal testing is required. They are choosing & paying for animal testing & this are not cruelty free in any way.

  • raquel chen says:

    fresh’s website says they do not…

  • Emma Vivaldi says:

    On the eucerin website it says they test in vitro. Are you sure they test on animals?

  • erika says:

    Thank you for this. What an eye opener.

  • klc says:

    It is so unnecessary and medieval to test products designed for humans on animals.
    The pet food I do understand though, it is for the animals…. although there is so much shit in most animal food (much like human foods) few brands are truly good for them.

  • Great list, although according to L’Oreal’s official website they have finally ceased all animal testing. Now if only they would clean up their ingredients… I am an affiliate for Jurlique and I had no idea they test on animals. I have sent a query to them and if this is true I will no longer be a rep for them.

  • Ryan Moseley says:

    i’m not sure about Alberto V05. I know they used to be owned by Unilever, which does test on animals, but the most recent bottle I’ve seen says it’s distributed by High Ridge Brands Co, made in the USA, and not tested on animals. Does anyone know anything about this? I can’t seem to find much info online about it.

  • Estefani JContreras says:

    What about Elizabeth Arden and Clarins? They doesn’t appear here but either in the cruelty free list.

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