Updated: Jan 8, 2021

Finding cruelty-free drugstore brands isn’t easy. Target, Walgreens, CVS, and Walmart are flooded with non-cruelty-free makeup and most of the big brands such as L’Oreal, Maybelline, Revlon, and Rimmel London test on animals.

However there are plenty of cruelty-free alternatives out there! I’ve put together this list to help you make the right choices. Once you’re aware of the animal testing policies of these companies, you’ll find that it’s very easy to find good budget-friendly brands and products at your local drugstore.

The most common cruelty-free drugstore makeup brands are Covergirl, Milani, Hard Candy, Pacifica, Jordana, and Sonia Kashuk; the complete list can be found in the table below.

Choose these brands over L'Oreal, Garnier, Neutrogena, and others who test on animals.

As for cruelty-free skincare brands and personal care products, I personally do all of my shopping at Target, and I would recommend doing the same if you want the widest variety of brands that don’t test on animals. Target carries Yes To Carrots, Dr. Bronner’s, Alba Botanica, Kiss My Face, Avalon Organics, Jason, Giovanni, and Desert Essence. All of these companies except for Yes To Carrots are Leaping Bunny-certified.


Cruelty-Free Drugstore Makeup

A
Alaffia

Body Care

Baby

Hair Care

Skincare

+ See Shops
Body Care Baby Hair Care Skincare
Attitude

Body Care

Skincare

Hair Care

Sunscreen

Oral Care

Baby

Pet Care

Cleaning

Deodorant

Laundry

+ See Shops
Body Care Skincare Hair Care Sunscreen Oral Care Baby Pet Care Cleaning Deodorant Laundry
B
Babo Botanicals

Baby

Body Care

Hair Care

Skincare

Sunscreen

+ See Shops
Baby Body Care Hair Care Skincare Sunscreen
Badger

Skincare

Hair Care

Hair Removal

Baby

Body Care

For Men

Sunscreen

+ See Shops
Skincare Hair Care Hair Removal Baby Body Care For Men Sunscreen
Balm Balm

Body Care

Fragrance

Baby

Skincare

+ See Shops
Body Care Fragrance Baby Skincare
Burt’s Bees

Body Care

Hair Care

Baby

Makeup

Skincare

+ See Shops
Body Care Hair Care Baby Makeup Skincare
C
Carina Organics

Body Care

Deodorant

Baby

Hair Care

Skincare

+ See Shops
Body Care Deodorant Baby Hair Care Skincare
D
Deep Steep

Body Care

Skincare

Hair Care

Baby

+ See Shops
Body Care Skincare Hair Care Baby
Dove

Body Care

Skincare

For Men

Baby

Deodorant

Hair Care

+ See Shops
Body Care Skincare For Men Baby Deodorant Hair Care
Dr. Bronner’s

Body Care

Hair Care

Oral Care

Hair Removal

Baby

Cleaning

Laundry

+ See Shops
Body Care Hair Care Oral Care Hair Removal Baby Cleaning Laundry
Dr. PAWPAW

Body Care

Sunscreen

Baby

Hair Care

Skincare

+ See Shops
Body Care Sunscreen Baby Hair Care Skincare
F
Fat and the Moon

Baby

Body Care

Deodorant

Fragrance

Hair Care

Makeup

Oral Care

Skincare

+ See Shops
Baby Body Care Deodorant Fragrance Hair Care Makeup Oral Care Skincare
G
Glow Jar Beauty

Body Care

Hair Care

Sunscreen

Baby

Skincare

+ See Shops
Body Care Hair Care Sunscreen Baby Skincare
H
Honest Beauty

Body Care

Baby

Hair Care

Laundry

Makeup

Period Products

Skincare

+ See Shops
Body Care Baby Hair Care Laundry Makeup Period Products Skincare
L
Lidl

Baby

Body Care

Cleaning

Hair Care

Household

Makeup

Period Products

Skincare

+ See Shops
Baby Body Care Cleaning Hair Care Household Makeup Period Products Skincare
Live Clean

Body Care

Sunscreen

For Men

Baby

Hair Care

+ See Shops
Body Care Sunscreen For Men Baby Hair Care
M
Made By Dentists

Oral Care

Baby

+ See Shops
Oral Care Baby
Molly’s Suds

Laundry

Baby

Pet Care

+ See Shops
Laundry Baby Pet Care
N
Natura

Body Care

Baby

For Men

Fragrance

Hair Care

Makeup

Skincare

+ See Shops
Body Care Baby For Men Fragrance Hair Care Makeup Skincare
Nature Clean

Cleaning

Baby

Laundry

+ See Shops
Cleaning Baby Laundry
O
Oshun Organics

Body Care

Fragrance

Baby

Hair Care

Skincare

+ See Shops
Body Care Fragrance Baby Hair Care Skincare
P
Primark

Body Care

Nail Polish

For Men

Baby

Fragrance

Hair Care

Makeup

Oral Care

Skincare

+ See Shops
Body Care Nail Polish For Men Baby Fragrance Hair Care Makeup Oral Care Skincare
Puracy

Body Care

Hair Care

Cleaning

Baby

Pet Care

Laundry

+ See Shops
Body Care Hair Care Cleaning Baby Pet Care Laundry
R
Raw Sugar

Body Care

For Men

Deodorant

Baby

Hair Care

Skincare

+ See Shops
Body Care For Men Deodorant Baby Hair Care Skincare
S
Sun Bum

Hair Care

Baby

Skincare

Sunscreen

+ See Shops
Hair Care Baby Skincare Sunscreen
T
The Green Beaver Company

Body Care

For Men

Deodorant

Baby

Hair Care

Oral Care

Skincare

Sunscreen

+ See Shops
Body Care For Men Deodorant Baby Hair Care Oral Care Skincare Sunscreen
The Humble Co.

Oral Care

Baby

Tools & Accessories

+ See Shops
Oral Care Baby Tools & Accessories
W
Whole Foods (365)

Body Care

Oral Care

Baby

Supplements

Cleaning

Period Products

Hair Care

Skincare

+ See Shops
Body Care Oral Care Baby Supplements Cleaning Period Products Hair Care Skincare

Further Reading


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The more people go cruelty-free, the sooner we can end animal testing. Thank you for sharing.

+ Show Comments (141) - Hide Comments (141)
  • Erin says:

    Hi! There’s a very certain drugstore brand that my sister buys a lot and I can’t find if it’s cruelty free anywhere on the internet. It’s called “Believe Beauty”. I just want to know if I need to tell her to stop buying their products or not.

  • Katie says:

    Update with Black Radiance! I found this brand at Target and it’s both cruelty free and super affordable.

  • Yung says:

    This form it couldn’t see it by chrome of phone. The front of the brand name and the descriptions of the end couldn’t be seen the words.

  • Olivia says:

    Hi, Wet and wild is NOT cruelty free anymore. Sad but true!

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