Updated: Jan 8, 2021

Finding cruelty-free drugstore brands isn’t easy. Target, Walgreens, CVS, and Walmart are flooded with non-cruelty-free makeup and most of the big brands such as L’Oreal, Maybelline, Revlon, and Rimmel London test on animals.

However there are plenty of cruelty-free alternatives out there! I’ve put together this list to help you make the right choices. Once you’re aware of the animal testing policies of these companies, you’ll find that it’s very easy to find good budget-friendly brands and products at your local drugstore.

The most common cruelty-free drugstore makeup brands are Covergirl, Milani, Hard Candy, Pacifica, Jordana, and Sonia Kashuk; the complete list can be found in the table below.

Choose these brands over L'Oreal, Garnier, Neutrogena, and others who test on animals.

As for cruelty-free skincare brands and personal care products, I personally do all of my shopping at Target, and I would recommend doing the same if you want the widest variety of brands that don’t test on animals. Target carries Yes To Carrots, Dr. Bronner’s, Alba Botanica, Kiss My Face, Avalon Organics, Jason, Giovanni, and Desert Essence. All of these companies except for Yes To Carrots are Leaping Bunny-certified.


Cruelty-Free Drugstore Makeup

B
Being Frenshe

Body Care

Candles

Fragrance

Hair Care

Household

+ See Shops
Body Care Candles Fragrance Hair Care Household
Blueland

Body Care

Cleaning

Household

Laundry

+ See Shops
Body Care Cleaning Household Laundry
Branch Basics

Body Care

Household

Laundry

+ See Shops
Body Care Household Laundry
C
C.O. Bigelow

Makeup

Body Care

Skincare

Hair Care

Sunscreen

Nail Polish

Oral Care

For Men

Hair Removal

Household

Tools & Accessories

Candles

Fragrance

+ See Shops
Makeup Body Care Skincare Hair Care Sunscreen Nail Polish Oral Care For Men Hair Removal Household Tools & Accessories Candles Fragrance
L
Lidl

Baby

Body Care

Cleaning

Hair Care

Household

Makeup

Period Products

Skincare

+ See Shops
Baby Body Care Cleaning Hair Care Household Makeup Period Products Skincare
T
Trader Joe’s

Body Care

Candles

Supplements

Cleaning

Deodorant

For Men

Hair Care

Household

Oral Care

Skincare

Sunscreen

+ See Shops
Body Care Candles Supplements Cleaning Deodorant For Men Hair Care Household Oral Care Skincare Sunscreen
W
W5

Household

+ See Shops
Household

Further Reading


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The more people go cruelty-free, the sooner we can end animal testing. Thank you for sharing.

+ Show Comments (141) - Hide Comments (141)
  • Erin says:

    Hi! There’s a very certain drugstore brand that my sister buys a lot and I can’t find if it’s cruelty free anywhere on the internet. It’s called “Believe Beauty”. I just want to know if I need to tell her to stop buying their products or not.

  • Katie says:

    Update with Black Radiance! I found this brand at Target and it’s both cruelty free and super affordable.

  • Yung says:

    This form it couldn’t see it by chrome of phone. The front of the brand name and the descriptions of the end couldn’t be seen the words.

  • Olivia says:

    Hi, Wet and wild is NOT cruelty free anymore. Sad but true!

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