L'Oreal stated that IT Cosmetics will continue to operate under the same leadership team from its current headquarters in New Jersey.
What does this mean about their cruelty-free status? IT Cosmetics is PETA-certified and should remain cruelty-free, but it will be owned by a company that tests on animals.
Other cruelty-free brands owned by L'Oreal include NYX, Urban Decay, and The Body Shop.
It's important to note that IT Cosmetics is not a vegan company, as they use animal ingredients such as snail secretion filtrate.
How do you feel about this acquisition?
Photo: @makeupsessions
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I think it sucks that a person that built this brand that millions bought and continue to buy and use it cosmetics which is being sold every where she sold out to such a big company .when she could. Of done many other things that would allow her money and stepping out but not letting things happen that can and will happen since selling something she got it to where it was a worth in which she sold out and walked.when it’s the people that made her brands worth .isnt that the way.sorry I ever bought into those products.i don’t buy anymore.
Hello Suzanna! I am a 59 year old woman looking for cosmetics that are cruelly free, plant based and affordable. I worked in the industry for several years with Chanel, Lancome,Lauder and Merle Norman as an artist. For aging and elderly women, what would you recommend. I love coconut oil ala Hawaiian Tropic. I PALE in comparison!!! Lol. Obvious Mom jokes. Thank you for your time and help!
Hi Lee Ann! Have you tried Chantecaille? It’s closer to the brands you mention working for (Chanel and Lancome) but it’s cruelty-free. If on the other hand you’re looking for tanning (Hawaiian Tropic) then I suggest the brand Isle of Paradise. Or for a nice body sunscreen there’s Josie Maran among many others. I’m not sure exactly what products you’re looking for right now but I hope this helps!
Only a matter of time before they expand the product lines in other countries including China. I have heard China has ceased to require certain animal testing. Is that true?
There’s no way I would purchase anything from a company that has anything to do with L’Oreal! So many great vegan brands to choose from.
I was misinformed by Sephora and told that IT is vegan!!! It wont happen again L’OREAL
If IT cosmetics doesn’t and Mann other companies don’t, I don’t why some companies still test on animals. I won’t be buying IT cosmetics anymore
Knowing they are changing ownership, I will discontinue buying IT brand cosmetics. Shame as I really liked the brand…it is getting harder and harder to find cruelty free or natural products in today’s world. I was not happy when I learned that IT brand also was not vegan…
I was told by a makeup artist that although L’Oreal sells products in mainland China (a country that demands animal testing), the company is in fact pushing and instructing the Chinese authorities on the benefits of in vitro testing. If this was to be embraced by China, that would be great! I am not ok with animal testing and avoid companies that conduct this practice. ~Margie
It cosmetics will do animal testing. Dont be fooled. Money over precious lives. I hope they rot in hell!!!!!
This is such a bummer! I was just about to reorder my primer and found this. IT Cosmetics is now off my list. Boo! Thanks so much for keeping us up to date. 🙂
The body shop is no longer ownded by L’Oréal. Their parent is now totally cruelty free
They also use collagen in several products and when asked what it was made from, they said it was marine collagen but wouldn’t specify the source saying it was “proprietary information.” That mean it’s made with fish, am I right?