Updated: Jun 26, 2026

The following list consists of companies that are not cruelty-free. Its main source is PETA, and we’ve supplemented it with our own research. These brands engage in animal testing OR fund animal testing in some capacity, the most common example being by testing on animals where the law requires it. Also note that some of the brands listed here misleadingly label themselves as “cruelty-free”, a term that is not regulated.

Big Corporations Who Test On Animals

Most of these brands are owned by a few giant corporations: L’Oreal, Estee Lauder, Procter & Gamble, Clorox, Johnson & Johnson, S.C. Johnson, Colgate-Palmolive, Reckitt Benckiser, Church & Dwight, Unilever, and Henkel.

These companies own the majority of the brands we commonly find in most retailer stores and drugstores, and they’re making no real efforts to change their unethical policies.

There are however two exceptions, the first one being Colgate-Palmolive, which have agreed to gradually change their policy. PETA currently lists Colgate-Palmolive as “working toward regulatory changes to reduce the number of animals used for testing”. This does NOT mean the company is or will be cruelty-free in the near future! It’s only a small step in the right direction, and the company still DOES test on animals at this point.

The second exception consists of a few select brands. While in most cases, brands that are owned by companies that test on animals are not cruelty-free, L’Oreal is one of the few companies to own brands that have kept their ethical stances and have remained cruelty-free under the ownership. The same goes for Too Faced and Becca (now owned by Estee Lauder but still cruelty-free) and Tom’s of Maine (Colgate-Palmolive). All the brands mentioned on this list, however, do test on animals.

Please note that this list is not exhaustive. This list only includes companies that claimed they test on animals at some point, or sell in China; there are many other companies who remained silent about their animal testing policy.

Looking for cruelty-free brands?

For a list of cruelty-free brands, visit our list of 350+ vetted cruelty-free brands.

List of Brands That Test on Animals

Product Type

Price Range

#
3CE

Makeup

Skincare

Makeup Skincare
3M

Household

Household
A
Acqua Di Parma

Fragrance

Fragrance
Air Wick

Household

Household
Algenist

Skincare

Sunscreen

Skincare Sunscreen
Almay

Makeup

Makeup
Always

Period Products

Period Products
American Crew

Body Care

Fragrance

Skincare

Hair Care

For Men

Hair Removal

Body Care Fragrance Skincare Hair Care For Men Hair Removal
AmorePacific

Makeup

Sunscreen

For Men

Skincare

Makeup Sunscreen For Men Skincare
Amway

Body Care

Household

Supplements

Fragrance

Hair Care

Makeup

Skincare

Body Care Household Supplements Fragrance Hair Care Makeup Skincare
Anna Sui

Fragrance

Hair Care

Makeup

Nail Polish

Skincare

Fragrance Hair Care Makeup Nail Polish Skincare
Aprilskin

Skincare

Skincare
Aquafresh

Oral Care

Oral Care
Aquaphor

Body Care

Baby

Skincare

Body Care Baby Skincare
Aramis

Fragrance

Skincare

For Men

Fragrance Skincare For Men
Arm & Hammer

Body Care

Oral Care

Pet Care

Cleaning

Body Care Oral Care Pet Care Cleaning
Armani Beauty

Fragrance

For Men

Makeup

Skincare

Fragrance For Men Makeup Skincare
Atelier Cologne

Fragrance

Fragrance
Aveeno

Body Care

Sunscreen

Baby

Hair Care

Skincare

Body Care Sunscreen Baby Hair Care Skincare
Avene

Body Care

Sunscreen

Skincare

Body Care Sunscreen Skincare
Axe

Body Care

Hair Care

For Men

Deodorant

Fragrance

Body Care Hair Care For Men Deodorant Fragrance
B
Bain de Soleil

Skincare

Sunscreen

Skincare Sunscreen
Balenciaga

Fragrance

Fragrance
Banana Boat

Sunscreen

Sunscreen
Banila Co

Makeup

Skincare

Makeup Skincare
Bath & Body Works

Body Care

Fragrance

Candles

+ See Shops
Body Care Fragrance Candles
Batiste

Hair Care

Hair Care
Bed Head

Hair Care

For Men

Hair Care For Men
Belif

Skincare

Skincare
Benefit

Makeup

Skincare

Makeup Skincare
Bic

Hair Removal

Hair Removal
Bioderma

Body Care

Skincare

Sunscreen

Body Care Skincare Sunscreen
Bioeffect

Skincare

Skincare
Biologique Recherche

Body Care

Hair Care

Skincare

Body Care Hair Care Skincare
Biore

Skincare

Sunscreen

Skincare Sunscreen
Biotene

Oral Care

Oral Care
Biotherm

Body Care

Skincare

For Men

Body Care Skincare For Men
Blistex

Skincare

Skincare
Bobbi Brown

Makeup

Skincare

Makeup Skincare
Borghese

Makeup

Body Care

Skincare

Makeup Body Care Skincare
Bounce

Laundry

Laundry
Bounty

Cleaning

Cleaning
Bourjois

Makeup

Fragrance

Makeup Fragrance
Breathe Right

Oral Care

Oral Care
Burberry

Fragrance

For Men

Makeup

Fragrance For Men Makeup
BVLGARI

Fragrance

Fragrance
By Terry

Makeup

Fragrance

Skincare

Makeup Fragrance Skincare
Byredo

Fragrance

Candles

Fragrance Candles
C
Cacharel

Fragrance

Fragrance
Calgon

Body Care

Fragrance

Body Care Fragrance
Calvin Klein

Fragrance

Makeup

Fragrance Makeup
Canmake

Body Care

Fragrance

Hair Care

Makeup

Nail Polish

Sunscreen

Body Care Fragrance Hair Care Makeup Nail Polish Sunscreen
Carefree

Period Products

Period Products
Caress

Body Care

Body Care
Carolina Herrera

Fragrance

Makeup

Fragrance Makeup
Caudalie

Body Care

Sunscreen

Fake Tan

Skincare

Body Care Sunscreen Fake Tan Skincare
CeraVe

Body Care

Hair Care

Sunscreen

Skincare

Body Care Hair Care Sunscreen Skincare
Cetaphil

Body Care

Baby

Skincare

Sunscreen

+ See Shops
Body Care Baby Skincare Sunscreen
Chanel

Body Care

Nail Polish

Fragrance

Makeup

Skincare

Body Care Nail Polish Fragrance Makeup Skincare
Chapstick

Body Care

Sunscreen

Skincare

Body Care Sunscreen Skincare
Chloe

Fragrance

Fragrance
Christina Aguilera

Fragrance

Fragrance
Clairol

Hair Care

Hair Dye

Hair Care Hair Dye
Clarins

Body Care

Fake Tan

For Men

Makeup

Skincare

Sunscreen

Body Care Fake Tan For Men Makeup Skincare Sunscreen
Clarisonic

Skincare

Skincare
Cle de Peau

Makeup

Sunscreen

Skincare

Makeup Sunscreen Skincare
Clean & Clear

Skincare

Skincare
Clear

Hair Care

Hair Care
Clearasil

Skincare

Skincare
Clinique

Makeup

Skincare

Makeup Skincare
Clorox

Cleaning

Laundry

Cleaning Laundry
CND

Body Care

Skincare

Nail Polish

Body Care Skincare Nail Polish
Colgate

Oral Care

Oral Care
Comet

Cleaning

Cleaning
Coppertone

Body Care

Baby

Sunscreen

Body Care Baby Sunscreen
Coty

Body Care

Hair Care

Fragrance

Makeup

Skincare

Body Care Hair Care Fragrance Makeup Skincare
Crabtree & Evelyn

Body Care

Hair Removal

Tools & Accessories

Candles

Fragrance

Hair Care

Skincare

Body Care Hair Removal Tools & Accessories Candles Fragrance Hair Care Skincare
Crest

Oral Care

Oral Care
Curel

Body Care

Skincare

Body Care Skincare
D
D’Alba

Body Care

For Men

Fragrance

Hair Care

Makeup

Skincare

Sunscreen

+ See Shops
Body Care For Men Fragrance Hair Care Makeup Skincare Sunscreen
Davidoff

Fragrance

For Men

Fragrance For Men
Dawn

Cleaning

Cleaning
Decléor

Body Care

Skincare

Sunscreen

Body Care Skincare Sunscreen
Degree

Body Care

Deodorant

Body Care Deodorant
Demeter

Body Care

Fragrance

Candles

Body Care Fragrance Candles
DHC

Body Care

Hair Care

Makeup

Skincare

Body Care Hair Care Makeup Skincare
Diesel

Fragrance

Fragrance
Differin

Skincare

Skincare
Dior

Fragrance

Makeup

Skincare

Fragrance Makeup Skincare
Dolce & Gabbana

Fragrance

Skincare

For Men

Makeup

Fragrance Skincare For Men Makeup
Donna Karan

Fragrance

Fragrance
Downy

Laundry

Laundry
Dr. Althea

Makeup

Skincare

Sunscreen

Makeup Skincare Sunscreen
Dr. Brandt

Body Care

Skincare

Sunscreen

Body Care Skincare Sunscreen

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The more people go cruelty-free, the sooner we can end animal testing. Thank you for sharing.

+ Show Comments (756) - Hide Comments (756)
  • Barbara says:

    Borghese is on your list.
    Borghese DOES NOT test on animals and is in fact cruelty free.
    Bourjois however does test on animals.
    In fact Borghese has vegan options

  • Michelle says:

    Dr Jart’s website says “Dr. Jart opposes animal testing. no Dr. Jart products have been tested on animals.” http://us.drjart.com/products/8#
    Why are they on the cruelty list?

  • Temiko says:

    Hi! Bliss is now saying they are cruelty free, any truth to this? https://www.blissworld.com/our-story/

  • Lianna says:

    Hello!
    Bliss now says they’re cruelty free. Any idea on this?

  • Fira says:

    Hi, does innisfree, skin food, nature republic and biore cruelty free? Thanks!

  • lina kusaite says:

    you mention that L’Occitane were using or are using animal testing, and if i look at the organization website, they denying it.

    https://help.loccitane.com/selfloccitane/webanoengb/template.do;jsessionid=9319893736428BB5EBA6D15306FB1831?id=3212&name=Does+L%27Occitane+test+on+animals%3F

    L’OCCITANE does not and has never tested its products, its active ingredients or its raw materials on animals at any point in the product development or manufacturing process.

  • Chloe says:

    Hi!
    I just want to say thank you for creating this list. I’ve always been conscious of using CF products but sometimes I’d be a bit slack and buy them because I either didn’t check or I just assumed they would be CF. However, as of this year I’m aiming to be completely CF but as you can tell from this list, it’s actually pretty difficult to find a brand that doesn’t test on animals! I’d love to be able to share a link to this post with my followers on my Instagram and blog, if that’s okay with you!

    Thanks,
    Chloe

  • Angie says:

    Thanks for the info. After finally finding the best shampoo and conditioner for my unruly hair (after much trial and error) I now discover that they are tested on animals! I’m horrified! Come on Aussie, do the right thing!

  • Sara says:

    Hi Suzi! Wonder if Pat McGrath Labs’ policy has changed. Used to test when required by law … but website says “Pat McGrath Labs does not test our products or ingredients on animals” ?

    Thanks for any insights!

  • Barbara Lee says:

    I can never find info on fenjal products or W5 or Corn sold in Lidl.

  • Claire says:

    Waitrose are Leaping Bunny certified.
    The White Company claim to be BUAV approved.
    Superdrug B products are made in China, so probably not cruelty free.

  • Darryl Gittins says:

    What about car manufacturers? Why are they not listed? I am of course referring to these headlines. Surely it’s not just German car manufacturers doing this?

    “VW suspends media chief amid scandal over fume tests on monkeys
    Move follows report carmaker used animals to demonstrate diesel emissions technology”

  • Emma says:

    Does the toothpaste brand zendium test on animals?

  • Emma says:

    Hey! How about Skindinavia? Couldn’t find anything on their website wich usually means their not cruelty free, but yeah. What do you say?

  • Ashley says:

    I have a question. H20 Plus is currently listed although on their website they say: “H2O+ Beauty does not test on animals nor do we ask others to test products or ingredients on animals on our behalf. H2O+ Beauty does not sell products into countries that require animal testing for cosmetic products.” Which was updated in March of 2017. Could I get more detailed info as to why they’re listed? This is my current skincare preference but I’m trying to go Cruelty-Free for 2018. Thanks!!

  • Alan says:

    As everyone has the ability and option to improve themselves through choice and avoidance of negative influences, then it becomes a choice based on compassion for the animals used; a choice based on wanting humane and ethical treatment for helpless animals that do feel sensations and do suffer in pain. If one person can choose to not hurt an animal unnecessarily, then it is positive as a conscious choice for no animal testing to be done. There are better and different research testing methods that involve no animal testing and that would really help the cosmetics companies in the most ways to allow humane 21st Century advancement.

  • Chris says:

    One point. I would hope that pet food manufacturers do test on animals. After all it will be animals that eat it.

    Dog food should be tested using dogs
    Cat food should be tested using cats

    This of course after other non animal tests to establish that the food is appropriate in terms of nutrients etc.

  • Patrick says:

    Thank you for compiling this list. I am making a YouTube video about Asonor/ZZ Snore and how they use retired greyhounds to test their stop snoring devices under anaesthesia. Terrible. I will use your list in my video to make other aware.

  • hellotashakitty says:

    Wow, Puffs tests?? Is Kleenex cruelty free? Idk what to do about tissues! I know that Costcos brand is…guess I might be switching to those

  • Lexi says:

    Thank you so much for compiling this list! It’s so nice to have a concrete reference of brands to stay away from. For an update, I have contacted Sephora and was told that they do NOT test on animals and are cruelty free! I can send for verification.

  • Clare says:

    It would be more helpful if there was a list of companies you can buy from as well.

  • Jelena says:

    Hy!
    I saw on your list that Clarins is listed as non cruelty free as skincare brand, but it’s not listed on makeup. Does it means they do not test makeup products on animals, just skincare?
    Sorry if it’s a stupid question, but I want to start using only cruelty free makeup so I’m interested for this info.
    Thank you

  • Nora says:

    Hi! Thank you so much for this blog! All of your hard work! I can’t seem to find anything on marc anthony true professional hair care… Do you know if they are cruelty free? Thanks!

  • Mel says:

    Thanks for the list, it’s so helpful! Noticed L’occitaine are on there but they say ‘L’OCCITANE does not and has never tested its products, its active ingredients or its raw materials on animals at any point in the product development or manufacturing process’. Is it because they use products with Honey in? Might be worth removing from this list as although many vegans don’t consume honey, it’s not technically animal testing, rather using animal products. Just wanted to check that?

  • Stoni says:

    LimeLight by Alcone is completely cruelty free and most of their products (including all skincare) are Leaping Bunny approved.

  • Elisa says:

    Korres is sold/manufactured in Brazil via Avon, who tests on animals.

  • sandy says:

    Hey,
    I just email Wella and they are claiming that they do not test on animals since being bought out by “Coty Professionals”. How can I make sure that a company is vegan friendly, in the reading of ingredients, as well as animal testing?

  • Katie says:

    Actually simple is a cruealty free brand, it just lacks the proper label

  • Brianna says:

    Hi…is Michael Kors cruelty free?

  • Eman says:

    Is oriflame vegan?they said we dont test on animals

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