Updated: Jun 26, 2026

The following list consists of companies that are not cruelty-free. Its main source is PETA, and we’ve supplemented it with our own research. These brands engage in animal testing OR fund animal testing in some capacity, the most common example being by testing on animals where the law requires it. Also note that some of the brands listed here misleadingly label themselves as “cruelty-free”, a term that is not regulated.

Big Corporations Who Test On Animals

Most of these brands are owned by a few giant corporations: L’Oreal, Estee Lauder, Procter & Gamble, Clorox, Johnson & Johnson, S.C. Johnson, Colgate-Palmolive, Reckitt Benckiser, Church & Dwight, Unilever, and Henkel.

These companies own the majority of the brands we commonly find in most retailer stores and drugstores, and they’re making no real efforts to change their unethical policies.

There are however two exceptions, the first one being Colgate-Palmolive, which have agreed to gradually change their policy. PETA currently lists Colgate-Palmolive as “working toward regulatory changes to reduce the number of animals used for testing”. This does NOT mean the company is or will be cruelty-free in the near future! It’s only a small step in the right direction, and the company still DOES test on animals at this point.

The second exception consists of a few select brands. While in most cases, brands that are owned by companies that test on animals are not cruelty-free, L’Oreal is one of the few companies to own brands that have kept their ethical stances and have remained cruelty-free under the ownership. The same goes for Too Faced and Becca (now owned by Estee Lauder but still cruelty-free) and Tom’s of Maine (Colgate-Palmolive). All the brands mentioned on this list, however, do test on animals.

Please note that this list is not exhaustive. This list only includes companies that claimed they test on animals at some point, or sell in China; there are many other companies who remained silent about their animal testing policy.

Looking for cruelty-free brands?

For a list of cruelty-free brands, visit our list of 350+ vetted cruelty-free brands.

List of Brands That Test on Animals

Product Type

Price Range

A
American Crew

Body Care

Fragrance

Skincare

Hair Care

For Men

Hair Removal

Body Care Fragrance Skincare Hair Care For Men Hair Removal
Amway

Body Care

Household

Supplements

Fragrance

Hair Care

Makeup

Skincare

Body Care Household Supplements Fragrance Hair Care Makeup Skincare
Aquaphor

Body Care

Baby

Skincare

Body Care Baby Skincare
Arm & Hammer

Body Care

Oral Care

Pet Care

Cleaning

Body Care Oral Care Pet Care Cleaning
Aveeno

Body Care

Sunscreen

Baby

Hair Care

Skincare

Body Care Sunscreen Baby Hair Care Skincare
Avene

Body Care

Sunscreen

Skincare

Body Care Sunscreen Skincare
Axe

Body Care

Hair Care

For Men

Deodorant

Fragrance

Body Care Hair Care For Men Deodorant Fragrance
B
Bath & Body Works

Body Care

Fragrance

Candles

+ See Shops
Body Care Fragrance Candles
Bioderma

Body Care

Skincare

Sunscreen

Body Care Skincare Sunscreen
Biologique Recherche

Body Care

Hair Care

Skincare

Body Care Hair Care Skincare
Biotherm

Body Care

Skincare

For Men

Body Care Skincare For Men
Borghese

Makeup

Body Care

Skincare

Makeup Body Care Skincare
C
Calgon

Body Care

Fragrance

Body Care Fragrance
Canmake

Body Care

Fragrance

Hair Care

Makeup

Nail Polish

Sunscreen

Body Care Fragrance Hair Care Makeup Nail Polish Sunscreen
Caress

Body Care

Body Care
Caudalie

Body Care

Sunscreen

Fake Tan

Skincare

Body Care Sunscreen Fake Tan Skincare
CeraVe

Body Care

Hair Care

Sunscreen

Skincare

Body Care Hair Care Sunscreen Skincare
Cetaphil

Body Care

Baby

Skincare

Sunscreen

+ See Shops
Body Care Baby Skincare Sunscreen
Chanel

Body Care

Nail Polish

Fragrance

Makeup

Skincare

Body Care Nail Polish Fragrance Makeup Skincare
Chapstick

Body Care

Sunscreen

Skincare

Body Care Sunscreen Skincare
Clarins

Body Care

Fake Tan

For Men

Makeup

Skincare

Sunscreen

Body Care Fake Tan For Men Makeup Skincare Sunscreen
CND

Body Care

Skincare

Nail Polish

Body Care Skincare Nail Polish
Coppertone

Body Care

Baby

Sunscreen

Body Care Baby Sunscreen
Coty

Body Care

Hair Care

Fragrance

Makeup

Skincare

Body Care Hair Care Fragrance Makeup Skincare
Crabtree & Evelyn

Body Care

Hair Removal

Tools & Accessories

Candles

Fragrance

Hair Care

Skincare

Body Care Hair Removal Tools & Accessories Candles Fragrance Hair Care Skincare
Curel

Body Care

Skincare

Body Care Skincare
D
D’Alba

Body Care

For Men

Fragrance

Hair Care

Makeup

Skincare

Sunscreen

+ See Shops
Body Care For Men Fragrance Hair Care Makeup Skincare Sunscreen
Decléor

Body Care

Skincare

Sunscreen

Body Care Skincare Sunscreen
Degree

Body Care

Deodorant

Body Care Deodorant
Demeter

Body Care

Fragrance

Candles

Body Care Fragrance Candles
DHC

Body Care

Hair Care

Makeup

Skincare

Body Care Hair Care Makeup Skincare
Dr. Brandt

Body Care

Skincare

Sunscreen

Body Care Skincare Sunscreen
Durex

Body Care

Body Care
E
Elemis

Body Care

For Men

Skincare

Body Care For Men Skincare
Elizabeth Arden

Body Care

Fragrance

Sunscreen

Makeup

Skincare

Body Care Fragrance Sunscreen Makeup Skincare
Elta MD

Body Care

Skincare

Sunscreen

Body Care Skincare Sunscreen
Erno Laszlo

Body Care

Sunscreen

Skincare

Body Care Sunscreen Skincare
Estée Lauder

Body Care

Fragrance

Makeup

Skincare

Body Care Fragrance Makeup Skincare
Etude House

Body Care

Nail Polish

Hair Care

Makeup

Skincare

Body Care Nail Polish Hair Care Makeup Skincare
Eucerin

Body Care

Skincare

Sunscreen

Baby

Body Care Skincare Sunscreen Baby
Evereden

Fragrance

Hair Care

Sunscreen

Baby

Body Care

Skincare

Fragrance Hair Care Sunscreen Baby Body Care Skincare
F
Femfresh

Body Care

Period Products

Deodorant

Body Care Period Products Deodorant
Frederic Malle

Body Care

Fragrance

Household

Body Care Fragrance Household
Freeman Beauty

Body Care

Hair Care

Skincare

Body Care Hair Care Skincare
Fresh

Body Care

Fragrance

Skincare

Body Care Fragrance Skincare
H
Himalaya

For Men

Baby

Household

Body Care

Hair Care

Oral Care

Skincare

+ See Shops
For Men Baby Household Body Care Hair Care Oral Care Skincare
I
Irish Spring

Body Care

Body Care
Isdin

Baby

Body Care

Hair Care

Skincare

Sunscreen

Baby Body Care Hair Care Skincare Sunscreen
Ivory

Body Care

Deodorant

Body Care Deodorant
J
Jergens

Body Care

Skincare

Baby

Fake Tan

Body Care Skincare Baby Fake Tan
Johnson & Johnson

Body Care

Skincare

Body Care Skincare
Joy

Body Care

Skincare

Hair Care

Sunscreen

Cleaning

Body Care Skincare Hair Care Sunscreen Cleaning
Jurlique

Body Care

Hair Care

Candles

Skincare

Body Care Hair Care Candles Skincare
K
Kao

Body Care

Skincare

Hair Care

Household

Body Care Skincare Hair Care Household
Kiehl’s

Body Care

For Men

Hair Care

Skincare

Body Care For Men Hair Care Skincare
Kose

Body Care

Sunscreen

Hair Care

Makeup

Skincare

Body Care Sunscreen Hair Care Makeup Skincare
L
L’Occitane

Body Care

Fragrance

Hair Care

Skincare

Body Care Fragrance Hair Care Skincare
L’Oréal

Body Care

Fragrance

Hair Care

Hair Dye

Makeup

Skincare

Body Care Fragrance Hair Care Hair Dye Makeup Skincare
La Mer

Body Care

Makeup

Skincare

Body Care Makeup Skincare
La Roche-Posay

Body Care

Skincare

Sunscreen

Body Care Skincare Sunscreen
Lab Series For Men

Body Care

Sunscreen

For Men

Hair Care

Hair Removal

Skincare

Body Care Sunscreen For Men Hair Care Hair Removal Skincare
Lady Speed Stick

Body Care

Deodorant

Body Care Deodorant
Laura Mercier

Makeup

Body Care

Fragrance

Skincare

Sunscreen

Tools & Accessories

Makeup Body Care Fragrance Skincare Sunscreen Tools & Accessories
Loewe

Body Care

Fragrance

Household

Body Care Fragrance Household
Lubriderm

Body Care

Sunscreen

For Men

Skincare

Body Care Sunscreen For Men Skincare
Lux

Body Care

Body Care
M
Maleleuca

Body Care

Cleaning

Laundry

Makeup

Skincare

Body Care Cleaning Laundry Makeup Skincare
Mamonde

Body Care

For Men

Makeup

Skincare

Sunscreen

Body Care For Men Makeup Skincare Sunscreen
Mary Kay

Body Care

Sunscreen

Fragrance

Makeup

Skincare

Body Care Sunscreen Fragrance Makeup Skincare
Miller Harris

Body Care

Fragrance

For Men

Candles

Body Care Fragrance For Men Candles
Missha

Makeup

Body Care

Skincare

Hair Care

Sunscreen

Nail Polish

For Men

Makeup Body Care Skincare Hair Care Sunscreen Nail Polish For Men
Mitchum

Body Care

Deodorant

Body Care Deodorant
Muji

Makeup

Body Care

Fragrance

Skincare

Hair Care

Sunscreen

For Men

Household

Candles

Supplements

Makeup Body Care Fragrance Skincare Hair Care Sunscreen For Men Household Candles Supplements
MUJI

Body Care

Hair Care

Household

Makeup

Oral Care

Skincare

Body Care Hair Care Household Makeup Oral Care Skincare
N
Necessaire

Body Care

Hair Care

Sunscreen

Deodorant

Body Care Hair Care Sunscreen Deodorant
Neutrogena

Body Care

Sunscreen

Makeup

Skincare

Body Care Sunscreen Makeup Skincare
Nexcare

Body Care

Skincare

Body Care Skincare
Nivea

Body Care

Sunscreen

Deodorant

For Men

Hair Care

Skincare

Body Care Sunscreen Deodorant For Men Hair Care Skincare
Nuxe

Body Care

Hair Care

For Men

Deodorant

Skincare

Body Care Hair Care For Men Deodorant Skincare
O
OGX

Body Care

Hair Care

Body Care Hair Care
Ojon

Body Care

Makeup

Skincare

Body Care Makeup Skincare
Olay

Body Care

Sunscreen

Skincare

Body Care Sunscreen Skincare
Old Spice

Body Care

Deodorant

For Men

Body Care Deodorant For Men
Oriflame

Body Care

Sunscreen

Deodorant

Fragrance

Hair Care

Makeup

Skincare

Body Care Sunscreen Deodorant Fragrance Hair Care Makeup Skincare
Origins

Body Care

Candles

Makeup

Skincare

Body Care Candles Makeup Skincare
P
Palmer’s

Body Care

Hair Care

For Men

Baby

Fake Tan

Skincare

Body Care Hair Care For Men Baby Fake Tan Skincare
Palmolive

Body Care

Cleaning

Hair Care

Body Care Cleaning Hair Care
Penhaligon’s

Body Care

Fragrance

Candles

+ See Shops
Body Care Fragrance Candles
Peter Thomas Roth

Body Care

Sunscreen

Hair Care

Skincare

Body Care Sunscreen Hair Care Skincare
Procter & Gamble

Body Care

Period Products

Deodorant

Baby

Household

Hair Care

Makeup

Oral Care

Skincare

Body Care Period Products Deodorant Baby Household Hair Care Makeup Oral Care Skincare
Purex

Body Care

Household

Body Care Household
R
Reckitt Benckiser

Body Care

Hair Removal

Household

Skincare

Body Care Hair Removal Household Skincare
S
S.C. Johnson

Body Care

Household

Pet Care

Skincare

Body Care Household Pet Care Skincare
Skinfood

Makeup

Body Care

Skincare

Hair Care

Sunscreen

Makeup Body Care Skincare Hair Care Sunscreen
Soft & Dri

Body Care

Deodorant

Body Care Deodorant
Softsoap

Body Care

Body Care
SVR Laboratoire Dermatologique

Body Care

Deodorant

Fake Tan

Skincare

Sunscreen

Body Care Deodorant Fake Tan Skincare Sunscreen

Share this post

The more people go cruelty-free, the sooner we can end animal testing. Thank you for sharing.

+ Show Comments (756) - Hide Comments (756)
  • Barbara says:

    Borghese is on your list.
    Borghese DOES NOT test on animals and is in fact cruelty free.
    Bourjois however does test on animals.
    In fact Borghese has vegan options

  • Michelle says:

    Dr Jart’s website says “Dr. Jart opposes animal testing. no Dr. Jart products have been tested on animals.” http://us.drjart.com/products/8#
    Why are they on the cruelty list?

  • Temiko says:

    Hi! Bliss is now saying they are cruelty free, any truth to this? https://www.blissworld.com/our-story/

  • Lianna says:

    Hello!
    Bliss now says they’re cruelty free. Any idea on this?

  • Fira says:

    Hi, does innisfree, skin food, nature republic and biore cruelty free? Thanks!

  • lina kusaite says:

    you mention that L’Occitane were using or are using animal testing, and if i look at the organization website, they denying it.

    https://help.loccitane.com/selfloccitane/webanoengb/template.do;jsessionid=9319893736428BB5EBA6D15306FB1831?id=3212&name=Does+L%27Occitane+test+on+animals%3F

    L’OCCITANE does not and has never tested its products, its active ingredients or its raw materials on animals at any point in the product development or manufacturing process.

  • Chloe says:

    Hi!
    I just want to say thank you for creating this list. I’ve always been conscious of using CF products but sometimes I’d be a bit slack and buy them because I either didn’t check or I just assumed they would be CF. However, as of this year I’m aiming to be completely CF but as you can tell from this list, it’s actually pretty difficult to find a brand that doesn’t test on animals! I’d love to be able to share a link to this post with my followers on my Instagram and blog, if that’s okay with you!

    Thanks,
    Chloe

  • Angie says:

    Thanks for the info. After finally finding the best shampoo and conditioner for my unruly hair (after much trial and error) I now discover that they are tested on animals! I’m horrified! Come on Aussie, do the right thing!

  • Sara says:

    Hi Suzi! Wonder if Pat McGrath Labs’ policy has changed. Used to test when required by law … but website says “Pat McGrath Labs does not test our products or ingredients on animals” ?

    Thanks for any insights!

  • Barbara Lee says:

    I can never find info on fenjal products or W5 or Corn sold in Lidl.

  • Claire says:

    Waitrose are Leaping Bunny certified.
    The White Company claim to be BUAV approved.
    Superdrug B products are made in China, so probably not cruelty free.

  • Darryl Gittins says:

    What about car manufacturers? Why are they not listed? I am of course referring to these headlines. Surely it’s not just German car manufacturers doing this?

    “VW suspends media chief amid scandal over fume tests on monkeys
    Move follows report carmaker used animals to demonstrate diesel emissions technology”

  • Emma says:

    Does the toothpaste brand zendium test on animals?

  • Emma says:

    Hey! How about Skindinavia? Couldn’t find anything on their website wich usually means their not cruelty free, but yeah. What do you say?

  • Ashley says:

    I have a question. H20 Plus is currently listed although on their website they say: “H2O+ Beauty does not test on animals nor do we ask others to test products or ingredients on animals on our behalf. H2O+ Beauty does not sell products into countries that require animal testing for cosmetic products.” Which was updated in March of 2017. Could I get more detailed info as to why they’re listed? This is my current skincare preference but I’m trying to go Cruelty-Free for 2018. Thanks!!

  • Alan says:

    As everyone has the ability and option to improve themselves through choice and avoidance of negative influences, then it becomes a choice based on compassion for the animals used; a choice based on wanting humane and ethical treatment for helpless animals that do feel sensations and do suffer in pain. If one person can choose to not hurt an animal unnecessarily, then it is positive as a conscious choice for no animal testing to be done. There are better and different research testing methods that involve no animal testing and that would really help the cosmetics companies in the most ways to allow humane 21st Century advancement.

  • Chris says:

    One point. I would hope that pet food manufacturers do test on animals. After all it will be animals that eat it.

    Dog food should be tested using dogs
    Cat food should be tested using cats

    This of course after other non animal tests to establish that the food is appropriate in terms of nutrients etc.

  • Patrick says:

    Thank you for compiling this list. I am making a YouTube video about Asonor/ZZ Snore and how they use retired greyhounds to test their stop snoring devices under anaesthesia. Terrible. I will use your list in my video to make other aware.

  • hellotashakitty says:

    Wow, Puffs tests?? Is Kleenex cruelty free? Idk what to do about tissues! I know that Costcos brand is…guess I might be switching to those

  • Lexi says:

    Thank you so much for compiling this list! It’s so nice to have a concrete reference of brands to stay away from. For an update, I have contacted Sephora and was told that they do NOT test on animals and are cruelty free! I can send for verification.

  • Clare says:

    It would be more helpful if there was a list of companies you can buy from as well.

  • Jelena says:

    Hy!
    I saw on your list that Clarins is listed as non cruelty free as skincare brand, but it’s not listed on makeup. Does it means they do not test makeup products on animals, just skincare?
    Sorry if it’s a stupid question, but I want to start using only cruelty free makeup so I’m interested for this info.
    Thank you

  • Nora says:

    Hi! Thank you so much for this blog! All of your hard work! I can’t seem to find anything on marc anthony true professional hair care… Do you know if they are cruelty free? Thanks!

  • Mel says:

    Thanks for the list, it’s so helpful! Noticed L’occitaine are on there but they say ‘L’OCCITANE does not and has never tested its products, its active ingredients or its raw materials on animals at any point in the product development or manufacturing process’. Is it because they use products with Honey in? Might be worth removing from this list as although many vegans don’t consume honey, it’s not technically animal testing, rather using animal products. Just wanted to check that?

  • Stoni says:

    LimeLight by Alcone is completely cruelty free and most of their products (including all skincare) are Leaping Bunny approved.

  • Elisa says:

    Korres is sold/manufactured in Brazil via Avon, who tests on animals.

  • sandy says:

    Hey,
    I just email Wella and they are claiming that they do not test on animals since being bought out by “Coty Professionals”. How can I make sure that a company is vegan friendly, in the reading of ingredients, as well as animal testing?

  • Katie says:

    Actually simple is a cruealty free brand, it just lacks the proper label

  • Brianna says:

    Hi…is Michael Kors cruelty free?

  • Eman says:

    Is oriflame vegan?they said we dont test on animals

Leave a Reply

Your email address will not be published. Required fields are marked *