Updated: Jun 26, 2026

The following list consists of companies that are not cruelty-free. Its main source is PETA, and we’ve supplemented it with our own research. These brands engage in animal testing OR fund animal testing in some capacity, the most common example being by testing on animals where the law requires it. Also note that some of the brands listed here misleadingly label themselves as “cruelty-free”, a term that is not regulated.

Big Corporations Who Test On Animals

Most of these brands are owned by a few giant corporations: L’Oreal, Estee Lauder, Procter & Gamble, Clorox, Johnson & Johnson, S.C. Johnson, Colgate-Palmolive, Reckitt Benckiser, Church & Dwight, Unilever, and Henkel.

These companies own the majority of the brands we commonly find in most retailer stores and drugstores, and they’re making no real efforts to change their unethical policies.

There are however two exceptions, the first one being Colgate-Palmolive, which have agreed to gradually change their policy. PETA currently lists Colgate-Palmolive as “working toward regulatory changes to reduce the number of animals used for testing”. This does NOT mean the company is or will be cruelty-free in the near future! It’s only a small step in the right direction, and the company still DOES test on animals at this point.

The second exception consists of a few select brands. While in most cases, brands that are owned by companies that test on animals are not cruelty-free, L’Oreal is one of the few companies to own brands that have kept their ethical stances and have remained cruelty-free under the ownership. The same goes for Too Faced and Becca (now owned by Estee Lauder but still cruelty-free) and Tom’s of Maine (Colgate-Palmolive). All the brands mentioned on this list, however, do test on animals.

Please note that this list is not exhaustive. This list only includes companies that claimed they test on animals at some point, or sell in China; there are many other companies who remained silent about their animal testing policy.

Looking for cruelty-free brands?

For a list of cruelty-free brands, visit our list of 350+ vetted cruelty-free brands.

List of Brands That Test on Animals

Product Type

Price Range

#
3CE

Makeup

Skincare

Makeup Skincare
A
Algenist

Skincare

Sunscreen

Skincare Sunscreen
American Crew

Body Care

Fragrance

Skincare

Hair Care

For Men

Hair Removal

Body Care Fragrance Skincare Hair Care For Men Hair Removal
AmorePacific

Makeup

Sunscreen

For Men

Skincare

Makeup Sunscreen For Men Skincare
Amway

Body Care

Household

Supplements

Fragrance

Hair Care

Makeup

Skincare

Body Care Household Supplements Fragrance Hair Care Makeup Skincare
Anna Sui

Fragrance

Hair Care

Makeup

Nail Polish

Skincare

Fragrance Hair Care Makeup Nail Polish Skincare
Aprilskin

Skincare

Skincare
Aquaphor

Body Care

Baby

Skincare

Body Care Baby Skincare
Aramis

Fragrance

Skincare

For Men

Fragrance Skincare For Men
Armani Beauty

Fragrance

For Men

Makeup

Skincare

Fragrance For Men Makeup Skincare
Aveeno

Body Care

Sunscreen

Baby

Hair Care

Skincare

Body Care Sunscreen Baby Hair Care Skincare
Avene

Body Care

Sunscreen

Skincare

Body Care Sunscreen Skincare
B
Bain de Soleil

Skincare

Sunscreen

Skincare Sunscreen
Banila Co

Makeup

Skincare

Makeup Skincare
Belif

Skincare

Skincare
Benefit

Makeup

Skincare

Makeup Skincare
Bioderma

Body Care

Skincare

Sunscreen

Body Care Skincare Sunscreen
Bioeffect

Skincare

Skincare
Biologique Recherche

Body Care

Hair Care

Skincare

Body Care Hair Care Skincare
Biore

Skincare

Sunscreen

Skincare Sunscreen
Biotherm

Body Care

Skincare

For Men

Body Care Skincare For Men
Blistex

Skincare

Skincare
Bobbi Brown

Makeup

Skincare

Makeup Skincare
Borghese

Makeup

Body Care

Skincare

Makeup Body Care Skincare
By Terry

Makeup

Fragrance

Skincare

Makeup Fragrance Skincare
C
Caudalie

Body Care

Sunscreen

Fake Tan

Skincare

Body Care Sunscreen Fake Tan Skincare
CeraVe

Body Care

Hair Care

Sunscreen

Skincare

Body Care Hair Care Sunscreen Skincare
Cetaphil

Body Care

Baby

Skincare

Sunscreen

+ See Shops
Body Care Baby Skincare Sunscreen
Chanel

Body Care

Nail Polish

Fragrance

Makeup

Skincare

Body Care Nail Polish Fragrance Makeup Skincare
Chapstick

Body Care

Sunscreen

Skincare

Body Care Sunscreen Skincare
Clarins

Body Care

Fake Tan

For Men

Makeup

Skincare

Sunscreen

Body Care Fake Tan For Men Makeup Skincare Sunscreen
Clarisonic

Skincare

Skincare
Cle de Peau

Makeup

Sunscreen

Skincare

Makeup Sunscreen Skincare
Clean & Clear

Skincare

Skincare
Clearasil

Skincare

Skincare
Clinique

Makeup

Skincare

Makeup Skincare
CND

Body Care

Skincare

Nail Polish

Body Care Skincare Nail Polish
Coty

Body Care

Hair Care

Fragrance

Makeup

Skincare

Body Care Hair Care Fragrance Makeup Skincare
Crabtree & Evelyn

Body Care

Hair Removal

Tools & Accessories

Candles

Fragrance

Hair Care

Skincare

Body Care Hair Removal Tools & Accessories Candles Fragrance Hair Care Skincare
Curel

Body Care

Skincare

Body Care Skincare
D
D’Alba

Body Care

For Men

Fragrance

Hair Care

Makeup

Skincare

Sunscreen

+ See Shops
Body Care For Men Fragrance Hair Care Makeup Skincare Sunscreen
Decléor

Body Care

Skincare

Sunscreen

Body Care Skincare Sunscreen
DHC

Body Care

Hair Care

Makeup

Skincare

Body Care Hair Care Makeup Skincare
Differin

Skincare

Skincare
Dior

Fragrance

Makeup

Skincare

Fragrance Makeup Skincare
Dolce & Gabbana

Fragrance

Skincare

For Men

Makeup

Fragrance Skincare For Men Makeup
Dr. Althea

Makeup

Skincare

Sunscreen

Makeup Skincare Sunscreen
Dr. Brandt

Body Care

Skincare

Sunscreen

Body Care Skincare Sunscreen
Dr. Jart+

Skincare

Skincare
E
Elemis

Body Care

For Men

Skincare

Body Care For Men Skincare
Elizabeth Arden

Body Care

Fragrance

Sunscreen

Makeup

Skincare

Body Care Fragrance Sunscreen Makeup Skincare
Elta MD

Body Care

Skincare

Sunscreen

Body Care Skincare Sunscreen
Erno Laszlo

Body Care

Sunscreen

Skincare

Body Care Sunscreen Skincare
espoir

Makeup

Skincare

Makeup Skincare
Estée Lauder

Body Care

Fragrance

Makeup

Skincare

Body Care Fragrance Makeup Skincare
Etude House

Body Care

Nail Polish

Hair Care

Makeup

Skincare

Body Care Nail Polish Hair Care Makeup Skincare
Eucerin

Body Care

Skincare

Sunscreen

Baby

Body Care Skincare Sunscreen Baby
Eve Lom

Skincare

Skincare
Evereden

Fragrance

Hair Care

Sunscreen

Baby

Body Care

Skincare

Fragrance Hair Care Sunscreen Baby Body Care Skincare
F
Filorga

Skincare

Skincare
Freeman Beauty

Body Care

Hair Care

Skincare

Body Care Hair Care Skincare
Fresh

Body Care

Fragrance

Skincare

Body Care Fragrance Skincare
G
Giorgio Armani

Fragrance

For Men

Makeup

Skincare

Fragrance For Men Makeup Skincare
Givenchy

Fragrance

Makeup

Skincare

Fragrance Makeup Skincare
GLAMGLOW

Makeup

Skincare

Makeup Skincare
Guerlain

Fragrance

Makeup

Skincare

Fragrance Makeup Skincare
H
Hada Labo

Skincare

Skincare
Helena Rubinstein

Makeup

Skincare

Makeup Skincare
Himalaya

For Men

Baby

Household

Body Care

Hair Care

Oral Care

Skincare

+ See Shops
For Men Baby Household Body Care Hair Care Oral Care Skincare
I
Isdin

Baby

Body Care

Hair Care

Skincare

Sunscreen

Baby Body Care Hair Care Skincare Sunscreen
J
Jergens

Body Care

Skincare

Baby

Fake Tan

Body Care Skincare Baby Fake Tan
Johnson & Johnson

Body Care

Skincare

Body Care Skincare
Joy

Body Care

Skincare

Hair Care

Sunscreen

Cleaning

Body Care Skincare Hair Care Sunscreen Cleaning
Jurlique

Body Care

Hair Care

Candles

Skincare

Body Care Hair Care Candles Skincare
K
Kao

Body Care

Skincare

Hair Care

Household

Body Care Skincare Hair Care Household
Kiehl’s

Body Care

For Men

Hair Care

Skincare

Body Care For Men Hair Care Skincare
Klorane

Hair Care

Baby

Skincare

Hair Care Baby Skincare
Kose

Body Care

Sunscreen

Hair Care

Makeup

Skincare

Body Care Sunscreen Hair Care Makeup Skincare
L
L’Occitane

Body Care

Fragrance

Hair Care

Skincare

Body Care Fragrance Hair Care Skincare
L’Oréal

Body Care

Fragrance

Hair Care

Hair Dye

Makeup

Skincare

Body Care Fragrance Hair Care Hair Dye Makeup Skincare
La Mer

Body Care

Makeup

Skincare

Body Care Makeup Skincare
La Roche-Posay

Body Care

Skincare

Sunscreen

Body Care Skincare Sunscreen
Lab Series For Men

Body Care

Sunscreen

For Men

Hair Care

Hair Removal

Skincare

Body Care Sunscreen For Men Hair Care Hair Removal Skincare
Lancaster Beauty

Skincare

Fake Tan

Sunscreen

Skincare Fake Tan Sunscreen
Lancôme

Fragrance

Makeup

Skincare

Fragrance Makeup Skincare
Laneige

Makeup

Sunscreen

Skincare

Makeup Sunscreen Skincare
Laura Mercier

Makeup

Body Care

Fragrance

Skincare

Sunscreen

Tools & Accessories

Makeup Body Care Fragrance Skincare Sunscreen Tools & Accessories
Lubriderm

Body Care

Sunscreen

For Men

Skincare

Body Care Sunscreen For Men Skincare
M
MAC

Makeup

Fragrance

Nail Polish

Skincare

Makeup Fragrance Nail Polish Skincare
Magic Molecule

Skincare

Skincare
Maleleuca

Body Care

Cleaning

Laundry

Makeup

Skincare

Body Care Cleaning Laundry Makeup Skincare
Mamonde

Body Care

For Men

Makeup

Skincare

Sunscreen

Body Care For Men Makeup Skincare Sunscreen
Mary Kay

Body Care

Sunscreen

Fragrance

Makeup

Skincare

Body Care Sunscreen Fragrance Makeup Skincare
Medicube

Skincare

Skincare

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The more people go cruelty-free, the sooner we can end animal testing. Thank you for sharing.

+ Show Comments (756) - Hide Comments (756)
  • Caroline Lockie says:

    Make up

  • Caroline Lockie says:

    I am looking for a cream foundation that I can buy in the UK, please?

  • alex says:

    You may want to recheck this list… Unilever as of 2019 is no longer conducting animal testing and is peta certified..

  • Psilla says:

    Hi! I just have heard in radio L’Oreal commercial where they saying they don’t test, and have not tested anything on animals for last 30 years unless required by law of country that they sell in (china I guess?) – is it a revolution then, or just a commercial hoax?
    only info i’ve found: https://www.loreal.com/sustainability/l'or%C3%A9al-answers
    https://www.loreal-paris.co.uk/faq

    Please help! because if that’s true it would be a game changer!

  • Cynthia Surface says:

    Hi there, I am a hairstylist and colourist, and I currently work in a salon that carries some brands that I was curious about and I can receive no information on, I would like to know if Kuene is tested on animals or sold in China. It would be so helpful if there is a list for professional grade hair colour, I did look at yours above but not a complete list. Here are the brands that I am curious about Surface, Davines, Kuene, alaparf.
    The only three confirmed cruelty free are Kevin Murphy, organic Colour systems, Paul Mitchell.

    • Maegha says:

      As someone with curly hair looking to get a cut at a salon, I am also curious about Surface brand!

  • Mathilde GON says:

    Yves Rocher is a cruelty free brand -> https://www.yves-rocher.fr/questions-reponses/nos-produits

  • Sara says:

    Does Nivea test on animals?

  • Rebecca Nelson says:

    I’m trying to do a search and nothing is coming up for any of these is there a glitch maybe? Like I had it narrowed down at first but then did one for all of it and still coming back saying there is a zero result match?

  • Annie says:

    I think my heart stopped when I saw Pat McGrath! But I just looked at her FAQ on patmcgrathlabs.com and it says they don’t test on animals ??‍♀️ I’m totally not second guessing your research, I’m just confused.

  • Starr says:

    Hi! I’m a frequent visitor to your site to find out about brands but, I have so many love beauty and planet products and all of them say not tested on animals on the bottle so I don’t know if what you have on this list about this brand is 100% true. I feel like if they tested on animals they wouldn’t be putting it on the label that they don’t.

  • Anna Gonzales says:

    Is mario badescu products cruelty free? Would like to know ?

  • Emily says:

    Anyone know if Skinmedica is cruelty free?

  • Tia says:

    Hi Suzie! Is this list updated as of March, 2019 by chance? Thank you <3

  • Nam says:

    Hello, do you know if korean brands like Dr. Wonder, Etude House & Innisfree are cruelty-free? Thank you!

  • nayer says:

    Is the brand huda beauty and Fenty Beauty By Rihanna cruelty free ?

  • Liis says:

    Does anyone know whether or not Holika Holika and Natura Siberica are cruelty-free?

  • Nitte Schmidt says:

    Ysl and L’Oréal claims they dont test on animals on their website, and now I’m a bit confused. I also know a few of these has gone cruelty free over the oast year, so would it be possible to get an updated list?

  • Rat-Man says:

    I am the Rat-Man

  • Nikole says:

    What does it mean when a brand isn’t on the cruelty free list or the testing animals list? Is it a brand in the gray area?

  • Tashina Ells says:

    I’m curious, my bottle of VO5 says the product isn’t tested on animals?… are they are lying or what?

  • Megan Ladd says:

    I believe that Caudalie is now vegan and cruelty-free.

  • Kelsie says:

    I’m trying to figure out if Eucerin is actually not cruelty free. I see it on your list here but I’ve also seen it on their website that they don’t test on animals and haven’t since before 2004? That they use human testing And that they are trying to help get animal testing banned. So I’m just looking for clarity on this since it’s literally the only lotion I use that doesn’t make my skin more dry, and I can’t seem to find a good swap for it. Thank you!

  • Aurora says:

    HI! I have Made a resourch and I found that Yves Rocher doesn’t test on animals since 1989. Xoxo

  • Charlotte Freeman says:

    I don’t trust PETA

  • Audrey says:

    Wait I’m confused. I bought La Roche Posey whilst in Europe. Europe banned the sale of products with animal testing in 2013 in Europe or elsewhere. So why is the brand listed as not cruelty free?

  • Yes says:

    How do we get animal testing banned around the world? Its bullshit to get it banned in US but ok in China.

  • Britta says:

    Does anyone know if beautycounter is cruelty free?

  • Sofía says:

    Hello, according to Tony Moly’s official website “Do you test on animals?
    No, we do not! We love animals as much as we love you and would never test any of our products on them.” Is this true? I’ve been hearing so much mixed information about this brand, and I have no idea where is the proof behind any of the claims, can you help me?

  • Leshae says:

    So I was just in a dollar general and I noticed on the back of the EOS products, they now say “not tested on animals.” Does this mean they’ve now become cruelty free?

  • Sherri Burich says:

    Good to know. Procter & Gamble claim to be cruelty free, but many of their products still show up as being tested in animt!

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